The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

Eros International reports strong revenue growth and consistent profit, the total income growth was driven by a healthy mix of release of films and digital series

exchange4media Staff Feb 7, 2019 7:22 PM

Brand to be called WLS and all garments to be fully biodegradable

exchange4media Staff Feb 7, 2019 7:08 PM

Awards to be hosted by 15-time Grammy winner Alicia Keys  

exchange4media Staff Feb 7, 2019 6:49 PM

TV brand to offer 1-year complimentary ZEE5 subscription to its first 1,000 customers on THOMSON TV day sale on Feb 10 and 11 on Flipkart

exchange4media Staff Feb 7, 2019 5:56 PM

As per a copy of the letter, available with exchange4media, the ISA has said it will take a minimum of 6 weeks to assess the stability of the viewership numbers post the implementation of the NTO

exchange4media Staff Feb 7, 2019 4:37 PM

The digital campaign is live on all social media platforms where participants share their own unconventional love stories, the best three stories win a 30-day grooming hamper

exchange4media Staff Feb 7, 2019 4:33 PM

Zee Anmol continues to lead the overall Hindi GEC market with 758 million impressions followed by Zee TV with 738 million impressions

exchange4media Staff Feb 7, 2019 4:07 PM

The campaign will help connect with all strata of society and elevates Manorama News as a channel with a purpose

exchange4media Staff Feb 7, 2019 3:56 PM

The mandate aims to consolidate the digital media buys through programmatic buying

exchange4media Staff Feb 7, 2019 3:38 PM

Produced by Tipping Point, the thriller dramas will be released on in three installements, starting Feb 8

exchange4media Staff Feb 7, 2019 3:38 PM

Facebook would be the primary platform to reach out to students, while Whatsapp would be actively used to encourage dialogue between the party and young voters

exchange4media Staff Feb 7, 2019 3:35 PM

Droom aims to utilise this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences

exchange4media Staff Feb 7, 2019 3:03 PM

Special episode will feature popular tracks played by Salim-Sulaiman at the concert along with per-formances by singers like Jonita Gandhi and the Manganiyars from Rajasthan 

exchange4media Staff Feb 7, 2019 2:51 PM

The initiative aims to build a platform where architects and interior designers can network, showcase and collaborate within the community and with brands.

exchange4media Staff Feb 7, 2019 1:45 PM

Bhandari previously worked as Senior Marketing Director at Flipkart and led the marketing strategy and launch of the immensely successful Big Billion Days

exchange4media Staff Feb 7, 2019 12:03 PM

Publicis Groupe reported organic growth of +0.8% in 2018, despite attrition in traditional advertising in the USA. The group also confirmed its 2020 objective of +4% organic growth

exchange4media Staff Feb 7, 2019 9:34 AM

Radio City and Radio Mirchi continue to lead in Bangalore and Kolkata respectively

exchange4media Staff Feb 7, 2019 8:49 AM

Singh, Founder & Director, MedLife spoke about recent acquisition of MedLabs and how they will consolidate diagnostic business by integrating its technology platform & logistics strengths

Neethu Mohan Feb 7, 2019 8:47 AM

TRAI Chairman R S Sharma said assumptions made in CRISIL report were “wrong and unrealistic” and hence the conclusions incorrect 

exchange4media Staff Feb 7, 2019 8:47 AM