Congress to begin digitally driven, 4 phase campaign- Project Maharashtra

Facebook would be the primary platform to reach out to students, while Whatsapp would be actively used to encourage dialogue between the party and young voters

by exchange4media Staff
Published - Feb 7, 2019 3:35 PM Updated: Feb 7, 2019 3:35 PM
Congress

The Congress party is sure trying to claw back in Maharashtra this time after the 2014 debacle. While plans of the of Congress Chief Rahul Gandhi and the party's newly-inducted General Secretary Priyanka Gandhi Vadra holding rallies in Maharashtra are being made, the party is kick-starting an innovative campaign in the state. A four-phase campaign christened Project Maharashtra will be announced the coming week. Targeting to engage the people of Maharashtra in direct communication with the party, the campaign will take off from Vidarbha, the eastern region of Maharashtra.

Students, farmers, women, and the urban middle class are the four sections of the society the party aims to reach out to through the Project Maharashtra campaign. The first phase that takes off on Monday would begin with the students. Digitally driven, Project Maharashtra would provide platforms to new voters and college students across the state.

The All India Congress Committee (AICC) Research Department would be spearheading the campaign with the help of private agencies. Students would be reached out to mostly through social media. While Facebook would be the primary platform to reach out to the students, calling lines would also be open for them to record messages. Whatsapp would also be actively used to encourage dialogue between the party and its young voters.

Students could use any of the platforms to give creative inputs about how they want their state to be and how they want the government to run the country. There would be interesting avenues for students to give their inputs directly to the parties. "For instance, a hypothetical situation would be given to a student where they would be given a corpus and asked how exactly they'd want the state to spend it. This way we will have an idea of what the real issues are and what the young voters want their administration to do," said an insider in the know of the matter. ,"

After the entire digital movement of the campaign is over, a conference would be arranged to openly discuss the outcome of the entire campaign with students and party representatives. An almost 45-day campaign, according to sources the first phase will see investments to the tune of almost a crore.

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