When art meets banking at Kotak Mahindra Bank
Kotak Mahindra Bank launched special edition debit cards that feature exclusive art works by celebrated Indian artist Seema Kohli
Published - 07-February-2019
In a first-of-its-kind initiative, Kotak Mahindra Bank on Wednesday announced the launch of special edition debit cards that feature exclusive art works by celebrated Indian artist Seema Kohli.
Kohli is globally accredited for her unique style of etchings, drawings, murals, installations and sculptures. The special edition debit cards with artworks, curated by Trinity Arts, have been designed especially for Kotak Silk customers.
The card designs feature an intricate world of feminism, perpetual change, order, strength and fragility, colours and rhythm, melody and exuberance as well as myths and legends.
Elizabeth Venkataraman, Executive Vice President - Marketing, Kotak Mahindra Bank said, “We are seeing a growing interest in art in the country – people who understand, value and appreciate art. But not everyone has the ability to own an artwork of their favourite artist. Through this initiative, our customers can choose their preferred Seema Kohli creation which they can carry with them all the time. The other reason we got to know from our research that customers often go out to dine and it’s the most popular habits where their cards are used. So when the debit card comes out of the wallet, all the cards look alike and today it is the era of hyper personalisation, everything that they own they want it to reflect something about their personality, we found that as very interesting piece of information and that’s why we thought of collaborating with Seema Kohli.”
Kohli said, “Through this exclusive association with Kotak Mahindra Bank, art lovers from across the country can now own an artwork of their choice. It’s a unique opportunity for me, an artist who has always believed that art cannot be confined to any boundaries - as it is not about the canvas it occupies but the vision it evokes. Having had the honour of building installations and art murals several feet in size, it is indeed a pleasure to see my artworks adorn a 2” by 3” canvas of a debit card. This partnership is a unique blend of art with banking.”
In 2018, Kotak introduced special edition debit cards featuring the artworks of Paresh Maity and in 2019, the bank has added Seema Kohli’s works to its Art in 2”X 3” Canvas Initiative.