The Man Company celebrates #AllKindsOfLove with new Valentine's Day campaign
The digital campaign is live on all social media platforms where participants share their own unconventional love stories, the best three stories win a 30-day grooming hamper
Published - 07-February-2019
Welcoming the day of love, affection and friendship, The Man Company, an online brand for premium men’s grooming essentials, has launched a special Valentine’s Day campaign celebrating #AllKindsOfLove. Staying true to the belief that a gentleman can’t be a narrow template rather it has to be a spectrum, the campaign aims to break templates and stereotypes even when it comes to love.
“For centuries, we have templatised emotions and expression of love by confining it within the fences of gender, age, socio- economic status, faith and religion. With the campaign #AllKindsOfLove, The Man Company seeks to free the relationships of the modern gentleman from the undue constraints,” says Hitesh Dhingra, Founder and MD, The Man Company.
The digital campaign has gone live on all social media platforms. The brand has also released a film that depicts unconventional stories of couples, proving yet again that love is above the social boundaries. Supporting the campaign, couples who embody the concept are being encouraged to join the conversations and share their extraordinary relationships and love stories, tagging their partner.
The campaign has been running parallel on their website where participants share their own unconventional love stories and celebrate #AllKindsOfLove. The best three stories will win a couple grooming session at a premium salon, along with a 30-day grooming hamper. “Our goal is to stoke meaningful conversations around heart-warming love stories for gentleman of today; one who is neither afraid of showcasing his sensitive or gentle side nor is hesitant to recognise his flaws,” added Dhingra.
The campaign will run through February and the participating voices can be followed on Instagram, Twitter and Facebook by following the hashtag #AllKindsOfLove.
Adding to the spirit, The Man Company has further wrapped all its gift boxes in a special Valentine’s Day sleeve, for its customers.