valentines-day
As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising
e4m Staff Mar 14, 2026 11:33 AM
In this Valentine Week edition of e4m Love x PR & Comms, Nandini Chatterjee, Chief Corporate Brand and Communications, Shree Cement expresses what has made PR meaningful for her over the years
Ritika Upmanyu Feb 14, 2026 10:18 AM
In e4m Love x PR & Comms feature, Sabarinath M, Founder and Managing Director of P4C shares how he discovered that communication was not just a skill, but his true calling
Ritika Upmanyu Feb 13, 2026 6:12 PM
In this e4m Love x PR & Comms feature, Noopurr R. Chablani writes about discovering PR through her love for stories and why creativity, strategy, and grit are what truly sustain this profession
Ritika Upmanyu Feb 13, 2026 4:46 PM
As Valentine’s advertising fills public spaces and digital feeds, ambiguity is increasingly being used as a strategic device to drive pause, participation and recall
Vaishnavi Deshpande Feb 13, 2026 3:01 PM
Haldiram’s reimagines the way India gifts sweets with the launch of ‘Dilruba’
e4m Staff Feb 12, 2026 2:59 PM
In this Valentine edition of e4m Love x PR & Comms, Dr. Rajiv Chhibber, Communications Specialist & Joint Forum Coordinator - Association of Indian Medical Devices captures his relationship with PR
Ritika Upmanyu Feb 12, 2026 1:27 PM
Seema Ahuja, Former Global Head of Communications & Corporate Brand, Biocon Group & Biocon Biologics on finding her purpose, voice, and meaning in the world of corporate communications
Ritika Upmanyu Feb 11, 2026 4:25 PM
The brand rolled out contextual, location-based outdoor hoardings across Mumbai
e4m Staff Feb 11, 2026 1:00 PM
The campaign is titled as ‘Add Your Golden Touch This Valentine’s Day’
e4m Staff Feb 10, 2026 2:10 PM
In e4m's 'Love x PR & Comms' series, Deepa Dey, Integrated Comms, Advocacy & Sustainability Specialist expresses her love for PR and the stories, people, and purpose that make it worth falling for
Ritika Upmanyu Feb 7, 2026 10:48 AM
From brands already celebrating Valentines’ Day to the Super Bowl mania, we bring to you ad campaigns that caught our eye this week
Aryendra Khan Feb 7, 2026 9:47 AM
Mia also unveiled ‘Bee My Valentine’, a collection inspired by the subtle romance of nature’s most enduring symbols
Reliance Jio and Airtel indulged in a similar exchange with each other last Valentine's Day
e4m Staff Feb 14, 2024 12:27 PM
Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns
Chehneet Kaur Feb 14, 2024 10:55 AM
Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts
Tanzila Shaikh Feb 14, 2024 8:59 AM
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Tanzila Shaikh Feb 13, 2024 8:24 AM
Swiggy has associated with Talented for the second season of this campaign
e4m Staff Feb 12, 2024 1:27 PM
Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
exchange4media Staff Feb 14, 2023 8:48 AM
The #PartnerInSuccess campaign advocates equality in love, effort, time and care in relationships
exchange4media Staff Jan 30, 2023 2:29 PM
The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns
Mansi Sharma Mar 3, 2022 8:39 AM
This #BetterHalf campaign highlights the brand’s key USP product, the Half & Half pizza
exchange4media Staff Feb 14, 2022 4:25 PM
The campaign focuses on the brand’s proposition of long-lasting
exchange4media Staff Feb 14, 2022 1:53 PM
Brand ambassadors Alia Bhatt & Siddhant Chaturvedi share posts with light-hearted videos
exchange4media Staff Feb 14, 2022 12:56 PM
The ‘Made with Love, For Your Love' campaign features the much-loved couple- Sargun Mehta and Ravi Dubey
exchange4media Staff Feb 14, 2022 12:54 PM
The film portrays how love actually can be found in the most ordinary places every single day
exchange4media Staff Feb 14, 2022 11:02 AM
OYO’s #LetLoveIn campaign will be seen across regions, including India, the USA, the UK and South-East Asia
exchange4media Staff Feb 14, 2022 10:20 AM
The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles
exchange4media Staff Feb 14, 2022 8:36 AM
The #BestSaidWithSKINN campaign celebrates love which is more about the deep sense of assurance that comes over a period of time
exchange4media Staff Feb 13, 2022 10:00 AM
The song features three real-life couples along with Venkat Sriram and Varsha HK
exchange4media Staff Feb 12, 2022 11:18 AM
The ‘Single Single’ song, created as a brand solution content for Cadbury 5 Star, will debut exclusively on Viacom18’s social media handles
exchange4media Staff Feb 12, 2022 10:06 AM
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
exchange4media Staff Feb 12, 2022 8:39 AM
The ‘Swag Se Solo’ campaign is a quirky digital film, featuring the actor and brand ambassador
exchange4media Staff Feb 8, 2022 12:44 PM
The campaign has been launched in 6 languages across TV and social media platforms
exchange4media Staff Feb 15, 2021 1:36 PM
The campaign will debut on Nykaa TV and will also feature across Instagram, Facebook, and LinkedIn platforms of Nykaa from 14th Feb onwards
exchange4media Staff Feb 14, 2021 10:00 AM
The brand will be working with their ambassadors and influencers to spread the message of loving oneself through innovative ‘Love At First Scoop’ videos
exchange4media Staff Feb 13, 2021 6:00 PM
The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge
exchange4media Staff Feb 13, 2021 4:00 PM
The campaign is set to go live across Little Heart’s social media handles
exchange4media Staff Feb 13, 2021 8:16 AM
The campaign presents a unique digital talking teddy named Labhlitis Messiah who will provide viewers a platform to express their feelings and convey their love to their special someone
exchange4media Staff Feb 10, 2021 3:48 PM
The channel is set to telecast the movie at 12 pm on 14th February
exchange4media Staff Feb 10, 2021 1:26 PM
The show will feature real and 'reel' life couples from Tamil TV industry
exchange4media Staff Feb 9, 2021 11:06 AM
Pepsi’s #SwagStepChallenge created a record of 51 billion hits on TikTok
exchange4media Staff Feb 24, 2020 11:29 AM
Moving away from conventional romance-skewed promotions, the platform explored the reality of love for its MX Original series – Pawan and Pooja
exchange4media Staff Feb 22, 2020 8:19 AM
According to a report by Tonic Worldwide’s division Gipsi, searches for eco-friendly gifting options have risen 67% from 2017 to 2019
exchange4media Staff Feb 17, 2020 11:53 AM
The brand took it on themselves to ask their audience fun questions related to corner seats and Valentine’s Day
exchange4media Staff Feb 17, 2020 11:35 AM
The digital film highlights there is nothing private about public places
exchange4media Staff Feb 15, 2020 11:33 AM
The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa
exchange4media Staff Feb 14, 2020 4:26 PM