As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising

e4m Staff Mar 14, 2026 11:33 AM

In this Valentine Week edition of e4m Love x PR & Comms, Nandini Chatterjee, Chief Corporate Brand and Communications, Shree Cement expresses what has made PR meaningful for her over the years

Ritika Upmanyu Feb 14, 2026 10:18 AM

In e4m Love x PR & Comms feature, Sabarinath M, Founder and Managing Director of P4C shares how he discovered that communication was not just a skill, but his true calling

Ritika Upmanyu Feb 13, 2026 6:12 PM

In this e4m Love x PR & Comms feature, Noopurr R. Chablani writes about discovering PR through her love for stories and why creativity, strategy, and grit are what truly sustain this profession

Ritika Upmanyu Feb 13, 2026 4:46 PM

As Valentine’s advertising fills public spaces and digital feeds, ambiguity is increasingly being used as a strategic device to drive pause, participation and recall

Vaishnavi Deshpande Feb 13, 2026 3:01 PM

Haldiram’s reimagines the way India gifts sweets with the launch of ‘Dilruba’

e4m Staff Feb 12, 2026 2:59 PM

In this Valentine edition of e4m Love x PR & Comms, Dr. Rajiv Chhibber, Communications Specialist & Joint Forum Coordinator - Association of Indian Medical Devices captures his relationship with PR

Ritika Upmanyu Feb 12, 2026 1:27 PM

Seema Ahuja, Former Global Head of Communications & Corporate Brand, Biocon Group & Biocon Biologics on finding her purpose, voice, and meaning in the world of corporate communications

Ritika Upmanyu Feb 11, 2026 4:25 PM

The brand rolled out contextual, location-based outdoor hoardings across Mumbai

e4m Staff Feb 11, 2026 1:00 PM

The campaign is titled as ‘Add Your Golden Touch This Valentine’s Day’

e4m Staff Feb 10, 2026 2:10 PM

The brand film has been created in collaboration with BBH India

e4m Staff Feb 9, 2026 4:00 PM

In e4m's 'Love x PR & Comms' series, Deepa Dey, Integrated Comms, Advocacy & Sustainability Specialist expresses her love for PR and the stories, people, and purpose that make it worth falling for

Ritika Upmanyu Feb 7, 2026 10:48 AM

From brands already celebrating Valentines’ Day to the Super Bowl mania, we bring to you ad campaigns that caught our eye this week

Aryendra Khan Feb 7, 2026 9:47 AM

The campaign is titled ‘Kyunki Pyaar Jatana Zaroori Hai’

e4m Staff Feb 6, 2026 2:48 PM

Mia also unveiled ‘Bee My Valentine’, a collection inspired by the subtle romance of nature’s most enduring symbols

e4m Staff Feb 3, 2026 3:50 PM

The campaign “Say it With Silk” has been conceptualised by Ogilvy

e4m Staff Feb 5, 2025 1:57 PM

Reliance Jio and Airtel indulged in a similar exchange with each other last Valentine's Day

e4m Staff Feb 14, 2024 12:27 PM

Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns

Chehneet Kaur Feb 14, 2024 10:55 AM

Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts

Tanzila Shaikh Feb 14, 2024 8:59 AM

There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year

Tanzila Shaikh Feb 13, 2024 8:24 AM

Swiggy has associated with Talented for the second season of this campaign

e4m Staff Feb 12, 2024 1:27 PM

Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love

exchange4media Staff Feb 14, 2023 8:48 AM

The #PartnerInSuccess campaign advocates equality in love, effort, time and care in relationships

exchange4media Staff Jan 30, 2023 2:29 PM