From Dantewada to Davos: A communicator’s journey across purpose and policy
In this Valentine edition of e4m Love x PR & Comms, Dr. Rajiv Chhibber, Communications Specialist & Joint Forum Coordinator - Association of Indian Medical Devices captures his relationship with PR
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Published: Feb 12, 2026 1:27 PM | 1 min read
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In PR and Corporate Communications, love is defined through evolution and how it sometimes takes one from telling stories to safeguarding institutions. And over time, it becomes about judgment, responsibility, and the weight of public trust. One day, you realise the work stops being just what you do and becomes a bigger part of your existence, and how you mature, think, advise, and lead.
In this Valentine edition of e4m Love x PR & Comms, Dr. Rajiv Chhibber, Communications Specialist & Joint Forum Coordinator - Association of Indian Medical Devices captures his relationship with communications that has deepened and evolved over time, tracing his journey from the world of storytelling to the broader mandate of Corporate Affairs. His letter to PR is both a sincere acknowledgment and a reminder of the function’s enduring power to shape understanding, anchor narratives in credibility, and guide institutions with responsibility and impact. It also speaks to how the industry becomes a springboard, paving the way for larger professional leaps and new adventures.
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