I fell in love with PR because it never stayed still
Bhavani Giddu, CEO, Footprint Global Communications, pens her love for PR, sharing what drew her in, what made her stay, and what's in it for the next generation of communicators
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Published: Feb 11, 2026 12:19 PM | 1 min read
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Valentine Week celebrates human love that’s visible and spoken about but shouldn't it celebrate love in all its forms. So, this time, we’re turning the spotlight to a quieter, long-term relationship, the one many share with the profession, that too, with PR & corporate communications.
This edition of e4m Love x PR & Comms features Bhavani Giddu, CEO, Footprint Global Communications, as she expresses her love for PR, sharing what drew her to the profession and why she fell in love with it. She describes PR as a space where ideas matter, stories carry consequences, and people remain at the heart of everything. Over the years, that instinct has been reaffirmed through the privilege of working with some of the best companies, brands, leaders, and teams, each shaping how she views the profession and her place within it.
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