Rachana Panda: A profession that grows you while you grow it
This e4m Love x PR & Comms, Rachana Panda, VP & Cluster Comms Head , ASEAN, ANZ & South Asia, Bayer writes to the profession that shaped her worldview and sharpened her voice
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Published: Feb 9, 2026 3:50 PM | 1 min read
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No one really tells you what you’re signing up for when you step into PR & Communications. It’s not just about press releases, campaigns, crises management, or visibility. It’s about late nights bringing together your creativity, fast decisions, real people, real consequences and the strange thrill of knowing your work can actually move the needle. And that’s how Rachana Panda expresses her love for the profession to which she committed three decades ago and still choosing it everyday with the same zeal.
In this Valentine Week edition of e4m Love x PR & Comms, Rachana Panda, VP & Cluster Comms Head , ASEAN, ANZ & South Asia, Bayer pens a love letter to a profession that challenges, shapes, and stays. Written with warmth and honesty, this note is for those who are just falling in love with communications and those who’ve stayed long enough to know that even the after all the chaos, the magic is real.
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