Droom becomes co-presenting sponsor for IND-NZ T20 series
Droom aims to utilise this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences
Published - 07-February-2019
In a major brand-building move, Droom, an online automobile transactional marketplace, has become co-presenting sponsor of the ongoing T20 series between India and New Zealand.
Post the resounding victories in the Test and ODI series, millions of Indians are looking forward to the tournament in the hope of a dominant finish to the tour. Droom aims to utilise this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences.
The matches are scheduled on February 6, 8 and 10 with the live telecast starting from 12.30 pm, 11.30 am and 12. 30 pm (IST) respectively. Droom’s campaigns will be live on the channels - Star sports 1, Star sports 1 HD, Star Sports 1 Hindi, Star sports 1 Hindi HD, Star Sports Tamil, Star Sports Telegu, Star Sports Kannada.
Commenting on the development, Sandeep Aggarwal, Founder and CEO, Droom said, “We are very excited to be a part of the IND-NZ series. Cricket is a kind of religion in India that unites rather than divides. The way in which the Men in Blue have been performing has got the entire nation excited ahead of this year’s World Cup, and every match is being followed closely by millions. This gives us an opportunity to build a brand connect with our target audiences, specifically youngsters. With increased brand awareness and association with Indian cricket, we hope to reach out to audiences at a grand scale that only some of the bigger & established brands have. “
Droom has become one of the top online marketplace for pre-owned automobile transactions and evaluation, and has consistently focused on carrying out significant brand-building activities. However, the current association will give them an unprecedented amount of visibility with millions of consumers, making them aware about the new way of buying and selling automobiles online while enjoying what promises to be an intense series of cricket.