sandeep-aggarwal
Sandeep Aggarwal, Droom

Aggarwal, Founder & CEO, Droom, will shed light on marketing trends that are fuelling the automotive industry and how brands can capture them to win at their marketing game

exchange4media Staff 1 day ago

CarsMain

The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum

Dolly Mahayan Feb 19, 2019 9:04 AM

Droom

Droom aims to utilise this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences

exchange4media Staff Feb 7, 2019 3:03 PM

Founder & CEO of Droom, talks about upping the marketing budget to Rs 400 crore, the pre-owned automobile market in India, revenue model and mediums they will focus on this year

Dolly Mahayan Jul 24, 2018 8:55 AM

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Akshata R Murthy Nov 1, 2017 8:40 AM

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

exchange4media Staff Sep 23, 2017 8:58 AM

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr budget

Misbaah Mansuri Jul 20, 2017 7:48 AM

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Venkata Susmita Biswas Jul 5, 2017 8:16 AM

Sandeep Aggarwal of ShopClues & Droom bets big on international start-ups

Following his investments in Wydr, Shopsity, Poolmyride and AYN Network, he has now invested an undisclosed amount in Indonesian home decor marketplace, Dekoruma.com

exchange4media Staff Jan 25, 2017 2:07 PM

Droom rolls out Rs 25 crore media campaign for Orange Book Value

Titled ‘Resale Ka MRP’, integrated brand and media campaign to firmly establish OBV as industry standard for pricing of used automobile in India

exchange4media Staff Oct 27, 2016 3:48 PM

Droom accelerates to Rs 100 crore monthly GMV in 19 months

Online automobile marketplace leaves behind the Rs 1,000 crore annualised GMV milestone to register a 700 per cent Y-O-Y growth

exchange4media Staff Oct 5, 2016 1:42 PM

Droom on the lookout to partner with creative agencies for their upcoming TVC

The move is aimed at increasing brand visibility and association of the online automobile marketplace

exchange4media Staff Sep 17, 2015 1:10 PM