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Under the acquisition, both co-founders of the company will join the Droom team
exchange4media Staff Oct 1, 2020 12:59 PM
Aggarwal, Founder & CEO, Droom, will shed light on marketing trends that are fuelling the automotive industry and how brands can capture them to win at their marketing game
exchange4media Staff Sep 18, 2019 8:07 AM
The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum
Dolly Mahayan Feb 19, 2019 9:04 AM
The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India
exchange4media Staff Feb 9, 2019 4:00 PM
Droom aims to utilise this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences
exchange4media Staff Feb 7, 2019 3:03 PM
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Droom has magnified its marketing spend from Rs. 225 crore to Rs. 400 crore for FY 2018-19
Neeta Nair Sep 27, 2018 8:53 AM
Founder & CEO of Droom, talks about upping the marketing budget to Rs 400 crore, the pre-owned automobile market in India, revenue model and mediums they will focus on this year
Dolly Mahayan Jul 24, 2018 8:55 AM
Ajay Vishnu, Karmaditya Bagga and Priyansha Jain emerge as the winners of world’s first ever start-up formed on television
exchange4media Staff Nov 13, 2017 2:26 PM
The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises
Akshata R Murthy Nov 1, 2017 8:40 AM
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
exchange4media Staff Sep 23, 2017 8:58 AM
They have been entrusted with the content-driven campaign strategy and creative mandate
exchange4media Staff Aug 25, 2017 7:38 AM
Famous Dropouts and Entrepreneurs Sandeep Aggarwal, Alok Kejriwal, Anisha Singh, Raghu Ram and Rajiv Laxman roped in as masters on the show
exchange4media Staff Jul 25, 2017 6:43 PM
A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone
Venkata Susmita Biswas Jul 5, 2017 8:16 AM
Droom also launches a campaign using God’s voice to warn speeding drivers
exchange4media Staff Jul 4, 2017 7:41 AM
Here are some Grand Prix-winning campaigns that the world raved about
exchange4media Staff Jun 27, 2017 8:55 AM
Healthcare, technology, retail, and data science app development to be the key focus areas
exchange4media Staff Mar 30, 2017 1:19 PM
A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi
exchange4media Staff Feb 13, 2017 8:44 AM
Following his investments in Wydr, Shopsity, Poolmyride and AYN Network, he has now invested an undisclosed amount in Indonesian home decor marketplace, Dekoruma.com
exchange4media Staff Jan 25, 2017 2:07 PM
Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%
exchange4media Staff Jan 18, 2017 3:11 PM
In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.
Ruhail Amin Jan 6, 2017 8:35 AM
