Droom has magnified its marketing spend from Rs. 225 crore to Rs. 400 crore for FY 2018-19

Neeta Nair 27-September-2018

Founder & CEO of Droom, talks about upping the marketing budget to Rs 400 crore, the pre-owned automobile market in India, revenue model and mediums they will focus on this year

Dolly Mahayan 24-July-2018

Ajay Vishnu, Karmaditya Bagga and Priyansha Jain emerge as the winners of world’s first ever start-up formed on television

exchange4media Staff 13-November-2017

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Akshata R Murthy 01-November-2017

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

exchange4media Staff 23-September-2017

They have been entrusted with the content-driven campaign strategy and creative mandate

exchange4media Staff 25-August-2017

Famous Dropouts and Entrepreneurs Sandeep Aggarwal, Alok Kejriwal, Anisha Singh, Raghu Ram and Rajiv Laxman roped in as masters on the show

exchange4media Staff 25-July-2017

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr budget

Misbaah Mansuri 20-July-2017

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Venkata Susmita Biswas 05-July-2017

Droom also launches a campaign using God’s voice to warn speeding drivers

exchange4media Staff 04-July-2017

Here are some Grand Prix-winning campaigns that the world raved about

exchange4media Staff 27-June-2017

Healthcare, technology, retail, and data science app development to be the key focus areas

exchange4media Staff 30-March-2017

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff 13-February-2017

Following his investments in Wydr, Shopsity, Poolmyride and AYN Network, he has now invested an undisclosed amount in Indonesian home decor marketplace, Dekoruma.com

exchange4media Staff 25-January-2017

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

exchange4media Staff 18-January-2017

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Ruhail Amin 06-January-2017

With the latest talent acquisition activity, Droom will be ramping up its 230-member strong team to cater to the demands of its accelerated growth trajectory

exchange4media Staff 24-December-2016

Titled ‘Resale Ka MRP’, integrated brand and media campaign to firmly establish OBV as industry standard for pricing of used automobile in India

exchange4media Staff 27-October-2016

Launches offers to coincide with festive season

exchange4media Staff 13-October-2016

Online automobile marketplace leaves behind the Rs 1,000 crore annualised GMV milestone to register a 700 per cent Y-O-Y growth

exchange4media Staff 05-October-2016