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Sandeep Aggarwal, Droom

Aggarwal, Founder & CEO, Droom, will shed light on marketing trends that are fuelling the automotive industry and how brands can capture them to win at their marketing game

exchange4media Staff 1 day ago

CarsMain

The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum

Dolly Mahayan Feb 19, 2019 9:04 AM

MTV roadies

The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India

exchange4media Staff Feb 9, 2019 4:00 PM

Droom

Droom aims to utilise this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences

exchange4media Staff Feb 7, 2019 3:03 PM

Droom has magnified its marketing spend from Rs. 225 crore to Rs. 400 crore for FY 2018-19

Neeta Nair Sep 27, 2018 8:53 AM

Founder & CEO of Droom, talks about upping the marketing budget to Rs 400 crore, the pre-owned automobile market in India, revenue model and mediums they will focus on this year

Dolly Mahayan Jul 24, 2018 8:55 AM

Ajay Vishnu, Karmaditya Bagga and Priyansha Jain emerge as the winners of world’s first ever start-up formed on television

exchange4media Staff Nov 13, 2017 2:26 PM

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Akshata R Murthy Nov 1, 2017 8:40 AM

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

exchange4media Staff Sep 23, 2017 8:58 AM

They have been entrusted with the content-driven campaign strategy and creative mandate

exchange4media Staff Aug 25, 2017 7:38 AM

Famous Dropouts and Entrepreneurs Sandeep Aggarwal, Alok Kejriwal, Anisha Singh, Raghu Ram and Rajiv Laxman roped in as masters on the show

exchange4media Staff Jul 25, 2017 6:43 PM

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr budget

Misbaah Mansuri Jul 20, 2017 7:48 AM

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Venkata Susmita Biswas Jul 5, 2017 8:16 AM

Here are some Grand Prix-winning campaigns that the world raved about

exchange4media Staff Jun 27, 2017 8:55 AM

From silos to collaboration, data driven marketing is changing for good

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM

Sandeep Aggarwal of ShopClues & Droom bets big on international start-ups

Following his investments in Wydr, Shopsity, Poolmyride and AYN Network, he has now invested an undisclosed amount in Indonesian home decor marketplace, Dekoruma.com

exchange4media Staff Jan 25, 2017 2:07 PM

Whopping 600% YoY growth for Droom in calendar year 2016

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

exchange4media Staff Jan 18, 2017 3:11 PM

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Ruhail Amin Jan 6, 2017 8:35 AM