Grofers awards programmatic mandate to PivotRoots

The mandate aims to consolidate the digital media buys through programmatic buying

Grofers PivotRoots

Digital media in India’s advertising industry has seen a growth in programmatic buying at CAGR of 66% year on year. With the thought of consolidating the digital media buys through programmatic, Grofers appoints PivotRoots as their agency of record to manage their programmatic duties.

Commenting on the win, Shibu Shivanandan, Founder & Managing Director at PivotRoots said, “We are excited and proud to have an aggressive brand like Grofers, on our client roster. Not many brands in India understand the value of using programmatic in digital media and how it can drive buying efficiencies along with building a long-term data strategy. The vision of this partnership is to eliminate the silos between the direct buys and biddable platforms. The team at PivotRoots is excited to partner with Grofers. We look forward to taking this partnership ahead with Grofers in other avenues as well”

Speaking on the partnership, Prashant Verma, VP - Marketing at Grofers, said, “Grofers has seen a five-fold growth in annualised GMV in the last 15 months and has set even higher ambitions in 2019. The team at PivotRoots has a great vision and is focusing on how to drive programmatic-first digital strategies and create value for brands. We look forward to working with this passionate bunch of young talent.”

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