programmatic-buying

The mandate aims to consolidate the digital media buys through programmatic buying

exchange4media Staff 07-February-2019

The company is the latest to move crucial marketing duties in-house, a troubling trend for ad agencies

exchange4media Staff 02-July-2018

A panel discussion on the topic--Programmatic Buying of Brands: Media Owners Vs Agencies was held during the event and witnessed participation of industry veterans

Ruhail Amin 12-August-2016

At the 15th edition of the Exchange4media Conclave, which took place in Mumbai on last night, Rajendra Khare, Chairman & MD, Surewaves spoke about the problems for a marketer created by technology in terms of the various mediums

exchange4media Staff 10-October-2015

With first look access to Disqus inventory and 1.6 billion unique monthly visitors, Xaxis advertisers will be able to run their native campaigns through the Xaxis programmatic platform in full coordination with the rest of their digital spend

exchange4media Staff 05-November-2014

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha 25-August-2014

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha 23-July-2014

Acquiring California-based online video advertising company LiveRail seems to have enhanced Facebook's positioning as an advertiser-friendly platform further. exchange4media elicits expert opinions

Abhinn Shreshtha 04-July-2014

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha 14-April-2014