programmatic-buying

The next race for India’s media agencies: Trusted data for the AI era

India's Media Agencies Race for Trusted Data in the AI Era?blur=25

Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems

NATIVE CONTENT 1 day ago

Indian brands eye in-house programmatic desks as hybrid models gain traction

Programmatic?blur=25

As per experts, Indian brands are eyeing in-house programmatic for speed, control, and transparency—balancing automation with strategy while cautiously investing in tools for better data ownership

Shantanu David Jul 4, 2025 8:26 AM