programmatic-buying
Grofers PivotRoots

The mandate aims to consolidate the digital media buys through programmatic buying

exchange4media Staff Feb 7, 2019 3:38 PM

The company is the latest to move crucial marketing duties in-house, a troubling trend for ad agencies

exchange4media Staff Jul 2, 2018 11:04 AM

Media ACE Awards 2016: Programmatic still a nascent phenomenon in India: Experts

A panel discussion on the topic--Programmatic Buying of Brands: Media Owners Vs Agencies was held during the event and witnessed participation of industry veterans

Ruhail Amin Aug 12, 2016 8:38 AM

Need of the hour is that TV needs to be programmatic: Rajendra Khare

At the 15th edition of the Exchange4media Conclave, which took place in Mumbai on last night, Rajendra Khare, Chairman & MD, Surewaves spoke about the problems for a marketer created by technology in terms of the various mediums

exchange4media Staff Oct 10, 2015 8:31 AM

Xaxis & Disqus launch first global programmatic platform for native advertising

With first look access to Disqus inventory and 1.6 billion unique monthly visitors, Xaxis advertisers will be able to run their native campaigns through the Xaxis programmatic platform in full coordination with the rest of their digital spend

exchange4media Staff Nov 5, 2014 8:10 AM

No takers for programmatic buying?

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

All advtg will be digital & all digital advtg will be programmatic: Brian Lesser

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha Jul 23, 2014 8:00 AM

Is Facebook's acquisition of LiveRail a strategic masterstroke?

Acquiring California-based online video advertising company LiveRail seems to have enhanced Facebook's positioning as an advertiser-friendly platform further. exchange4media elicits expert opinions

Abhinn Shreshtha Jul 4, 2014 7:48 AM

Facebook Exchange emerges as a significant tool for advertisers

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM