Unimoni Asia Cup is scheduled to begin on 15th September will see Asian neighbours take on each other.

exchange4media Staff Sep 3, 2018 5:36 PM

#GameChanger campaign will be shown on channels, theatres and newspapers

exchange4media Staff Sep 3, 2018 4:15 PM

Released under music label T-series, the PROWL Anthem has also reached audiences through India’s prominent radio and music channels

exchange4media Staff Sep 3, 2018 3:07 PM

The TVC is conceptualised by Creativeland Asia and communicates the innovation and the ease of making the handwash in an interesting way

exchange4media Staff Sep 3, 2018 2:38 PM

The Vice-President, Marketing, Paytm, on how brands can get maximum ROI & guaranteed eyeballs from cricket association and his perspective on advertising during cricket tournaments.

Christina Moniz Sep 3, 2018 2:19 PM

The campaign is being leveraged across all media platforms including, digital video, print, out of home, radio and social media

exchange4media Staff Sep 3, 2018 2:12 PM

The campaign has been creatively planned by Taproot Dentsu and will be launched across all media channels and platforms

exchange4media Staff Sep 3, 2018 1:39 PM

On National Sports Day, Decathlon India wanted to change the way people looked at sports and inspire them to get back on the field

exchange4media Staff Sep 3, 2018 1:02 PM

As part of the partnership, Haier will gain significant brand exposure on the grounds, in form of in-stadium promotional methods, such as perimeter electronic board branding and stadium electronic board branding

exchange4media Staff Sep 3, 2018 12:22 PM

Roberto Quarta has resumed his role as Non-Executive Chairman

exchange4media Staff Sep 3, 2018 12:16 PM

Pitchfork Partners will be in charge of communication strategies for all verticals of the automobile company across India

exchange4media Staff Sep 3, 2018 11:19 AM

ContentiQ leverages Zirca’s proprietary content intelligence to reveal unique insights about a marketer’s target audience and equips marketers with deeper insights into audience archetypes

exchange4media Staff Sep 3, 2018 11:02 AM

TRAI deadline ended on August 31. Sources in the industry say broadcasters are likely to request TRAI to extend it.

Nishant Saxena and Sonam Saini Sep 3, 2018 9:00 AM

Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas Sep 3, 2018 8:59 AM

Singh says a strong media & broadcast sector will serve as the conscience-keeper of the nation and will educate, entertain and acclimatise the masses

exchange4media Staff Sep 3, 2018 8:58 AM

Guest Column: Managing Partner, L&K Saatchi & Saatchi says newer video formats will keep emerging forcing brands & advertisers to constantly unlearn and adapt

Anil K Nair Sep 3, 2018 8:57 AM

VP and Head of Communications, Corporate Affairs at Nissan India talks about the shift that corporate communications has witnessed in the last few years

Ruhail Amin Sep 3, 2018 8:56 AM

PHD has made the appointments to strengthen the leadership team in Delhi to accommodate the demands of growth from North India, including Vivo’s digital mandate win earlier this year

exchange4media Staff Sep 3, 2018 8:55 AM

Zenith was selected following a competitive multi-agency pitch

exchange4media Staff Sep 3, 2018 8:54 AM

The multi-sporting event garnered 84.7 million impressions in the first week of the games

exchange4media Staff Sep 3, 2018 8:52 AM