Decathlon India partners with Social Kinnect to launch #PlayFor campaign

On National Sports Day, Decathlon India wanted to change the way people looked at sports and inspire them to get back on the field

by exchange4media Staff
Published - Sep 3, 2018 1:02 PM Updated: Sep 3, 2018 1:02 PM

In the hustle and bustle of daily life and with the rise of technology, people across age groups have been spending less time on sporting activities each year. While it is still considered an important part of a child’s life, fewer adults take up sports as a form of recreation.

There are several reasons why people give up their play times. From work timings, to deficits in energy, the decreasing possibility of the moment of victory, or the inability to play due to the lack of space around them, each person has their own specific reason.

This National Sports Day, Decathlon India wanted to change the way people looked at sports and inspire them to get back on the field in however small a way they could.

To do this, digital marketing agency, Social Kinnect, conceptualised and brought to life the first of its kind #PlayFor campaign which reminded everyone that playing wasn’t just about winning and it was playing itself that brought joy to people in several different ways.

Creating a movement, Decathlon brought out the various emotions tied back to sports. From creating memories to moments of celebration, fun and banter, sports had the power to bring smiles to people’s faces no matter how strenuous it might have been. And to add to the charm of it, all the people you will see in the video are Decathlon team members.

To ensure the video was seen by the masses and the whole country could draw inspiration from it, the video was replicated across 7 major languages spoken in the country. English, Hindi, Bengali, Kannada, Telugu and Tamil videos were created and populated across channels to reach the largest audience possible.

Through this video, you will experience a series of emotions as you watch moments of strain and moments of immense joy experienced in each sport. Let it take over you and inspire you to join the movement and get back to sports.

Watch the campaign video here:

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