The objective is to ensure larger good of the sector: NP Singh, President, IBF
Singh says a strong media & broadcast sector will serve as the conscience-keeper of the nation and will educate, entertain and acclimatise the masses
It was announced last week that NP Singh, CEO & MD of Sony Pictures Networks India (SPN) had been elected as the new President of the Indian Broadcasting Foundation (IBF) at their 19th Annual General Meeting. He will succeed Punit Goenka, Managing Director, Zee Entertainment Enterprises Limited. Goenka's term had come to an end.
While, Prasar Bharati CEO Shashi Shekhar Vempati has been elected as the Director of IBF Board, all other office-bearers of the Foundation have been re-elected. However, appointed member Girish Srivastava, Secretary General, IBF, stepped down from his position.
Commenting on his election as IBF president, Singh said, “I am elated to lead IBF at a crucial juncture and will put my best efforts to make the sector invigorating. A strong media and broadcast sector will not only serve as the conscience-keeper of the nation but will educate, entertain and acclimatise the masses. My key objective would be to ensure the larger good of the sector in keeping with the regulatory practices.”
Singh, as an industry veteran who rose from the post of CFO of SPN in 1999 to CEO in 2014 will have several major challenges as President of the IBF.
One of the key challenges will be to keep broadcasters relevant in the environment where digital is growing rapidly.
“There was a discussion in the Annual General Meeting on what could the broadcasting industry do to keep itself relevant in times when content is easily available on mobile. Everyone agrees that there is demand on more content among the audience but the problem will be in holding the audience before the television box,” a well-connected source informed exchange4media.
Former IBF President, Punit Goenka, said, “Singh has always been a supportive colleague on the Board and his broad insight and acumen will help us deal with the challenges that the sector is facing today.”
Singh brings with him over 35 years of varied experience in the corporate world and in his current role, he is focused on building leadership equity of SPNI. During his long innings at SPN, he has also served as its Chief Operating Officer (COO).
Before joining SPN in 1999, he held several leadership positions across Finance and Operations in leading organisations including Modi Xerox and Spice Telecom. He also serves as a Director on the Board of Bangla Entertainment Private Limited and Broadcast Audience Research Council (BARC), India.
An alumnus of the Delhi School of Economics, where he completed his master programme, Singh holds a bachelor degree in commerce from the University of Delhi. A rank holder of the Institute of Cost Accountants of India, Singh was honored with a Certificate of Merit by the Institute for his meritorious performance.
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