With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis
BARC India is a joint industry body, set up by the Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association India (AAAI), adhering to Section 8 of the Companies Act.
“It is important that government recognises TV services be classified and categorized
under the item of mass consumption having a GST rate of 5 per cent so that it becomes affordable to
the masses,” says IBF President Punit Goenka