With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis
BARC India is a joint industry body, set up by the Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association India (AAAI), adhering to Section 8 of the Companies Act.
“It is important that government recognises TV services be classified and categorized
under the item of mass consumption having a GST rate of 5 per cent so that it becomes affordable to
the masses,” says IBF President Punit Goenka
It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process