PHD appoints Dipika Bhasin as Delhi Head, elevates Anuj Madan as Delhi Digital Lead

PHD has made the appointments to strengthen the leadership team in Delhi to accommodate the demands of growth from North India, including Vivo’s digital mandate win earlier this year

e4m by exchange4media Staff
Updated: Sep 3, 2018 8:55 AM

PHD India has strengthened its leadership team in Delhi to accommodate the demands of growth from North India, including Vivo’s digital mandate win earlier this year. The agency has appointed Dipika Bhasin as Head of the Delhi office while Anuj Madan has been elevated as the Delhi Digital Lead.

Bhasin brings with her over 17 years of experience, joining from sister agency Omnicom Media Group (OMD) where she spent six years and most recently served as the Vice President for the Delhi office. Prior to joining OMD in 2011, Bhasin developed extensive media experience through roles at Zee Telefilms, Carat and Aircel.

Madan is an award-winning digital professional with well-rounded experience in transforming digital businesses for brands such as Renault, HP India, Samsung, Amex, Lufthansa and Swatch over the last 12 years. Prior to joining OMD in 2015, Madan served as a Business Director at Cheil Worldwide and Mindshare, leading their digital business.

Speaking on the development, Jyoti Kumar Bansal, CEO of PHD India, said, “The appointments reflect the growing demands of our clients based in North India and the volume of activity the Delhi office now manages, especially after the Vivo digital account win and the growth in mandates from HP, SC Johnson and other clients. With Dipika’s deep-rooted knowledge of the North India market and how to make brands thrive there and Anuj’s digital prowess, I am confident that we will continue to see more impressive wins come out of our office in Delhi.”

Commenting on the new role, Bhasin said, “PHD has demonstrated impressive growth, having been recognised as Campaign’s Agency of the Year last year and won prominent international and local businesses in the recent years. I am excited to be joining the team and continuing the momentum in Delhi and North India.”

Madan said, “It’s been great to have played a part in PHD’s growth journey in Delhi during my role at Omnicom Media Group, with the recent Vivo win being a testament to the agency’s superior digital offering in the market. I look forward to working with Vivo and our other clients in North India on raising their digital credentials and driving real business performance for them.”

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