With recent political developments in states leading to higher viewership, regional channels have emerged as new favourites among advertisers, say experts

Tasmayee Laha Roy Dec 10, 2019 8:23 AM


The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads

Tasmayee Laha Roy Dec 4, 2019 9:24 AM


The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM


As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM


PHD has made the appointments to strengthen the leadership team in Delhi to accommodate the demands of growth from North India, including Vivo’s digital mandate win earlier this year

exchange4media Staff Sep 3, 2018 8:55 AM

Red Label brings "Facebookers" together over a cup of tea on Election Day?blur=25

The campaign brought reached 34.7 million people and also generated more than half a million interactions with the brand in a single day

exchange4media Staff May 21, 2014 8:23 AM

Jyoti Bansal appointed MD of PHD India?blur=25

Prior to this, Bansal was Head of New Business Development at Omnicom Media Group. Along with Bansal's appointment, PHD has also set up independent offices in Mumbai & the NCR

exchange4media Staff Sep 27, 2013 7:56 AM

Prudence for newspapers to ride the digital wave?blur=25

Even as the hullabaloo continues, coining this as the age of digital, hardly any newspaper in India has been able to create a strong and robust revenue model online. exchange4media seeks to find out whether English dailies in India have taken enough initiatives to build a strong foothold in the digital space.

Akash Raha Oct 15, 2010 8:14 AM