The PROWL Anthem crosses a whopping 21 million views on YouTube in a week

Released under music label T-series, the PROWL Anthem has also reached audiences through India’s prominent radio and music channels

e4m by exchange4media Staff
Updated: Sep 3, 2018 3:07 PM

PROWL, the active lifestyle brand co-created by Tiger Shroff and Mojostar, recently released the PROWL Anthem to inspire young India to stay fit and active through the power of physical movement. Featuring the fitness freak Tiger Shroff himself performing gravity-defying stunts in PROWL’s diverse active-wear collection, the anthem has crossed a record-breaking 21 million views on YouTube in just a week.

Additionally, the track ‘Ready to Move’ is the first single in India to cross an unparalleled 16.8 million views on YouTube in just a day. This is a major achievement for PROWL as innovative direction, composition and choreography has made its electrifying brand video a huge success across multiple geographies.

Released on YouTube under music label T-series, the PROWL Anthem has also reached audiences through India’s prominent radio and music channels. The edgy and powerful music for the single is composed by Amaal Mallik and it has been sung skilfully by the greatly-admired youth icon Armaan Malik. The incredible viewership recorded by the single reflects its disruptive spread amongst today’s style-conscious and fitness-oriented youth.

Celebrating the joy of moving to high-energy foot-tapping music, the brand video captures the essence of PROWL’s active-wear offerings which are suited for specialised performance needs and geared towards infusing daily fashion with active inspirations. The brand video inspires millennials to focus on leveraging the power of high intensity functional workouts for building strength, flexibility and endurance.

The fashionable active-wear products of PROWL will be available for purchase post-launch on the brand website, www.prowlactive.com and Amazon Fashion.

See the video here:

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