The campaign highlights the brand ethos, which explores the dynamic relationship between a sound mind and a sound body

exchange4media Staff Oct 3, 2019 7:24 PM

The association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of the brand’s founding philosophy – a sound mind in a sound body

exchange4media Staff Sep 13, 2019 3:10 PM

This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’

exchange4media Staff Jul 1, 2019 7:50 AM

'Challenge The Limits' is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance

exchange4media Staff Jun 25, 2019 6:03 PM

Casio will launch the campaign #ChallengeTheLimits across different touch points, including television, media, digital and social

exchange4media Staff Jun 6, 2019 3:44 PM

Music enthusiasts can showcase their talent and win a chance to fly and perform in the US

exchange4media Staff May 9, 2019 1:34 PM

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff May 6, 2019 6:10 PM

Gives a chance to students to meet and greet the star cast of the movie

exchange4media Staff May 3, 2019 3:13 PM

The video which also features the star cast of Student of the Year 2- Tiger Shroff, Tara Sutaria and Ananya Pandey, highlights the key message to ‘think before you vote’

exchange4media Staff May 3, 2019 2:35 PM

Koovs has curated an exclusive range as online fashion partner for the film that features Ananya Panday, Tara Sutaria and Tiger Shroff 

exchange4media Staff Apr 29, 2019 4:13 PM

The brand launched its campaign on the lines of the brand essence 'smooth taste of friendship’

exchange4media Staff Apr 13, 2019 6:00 PM

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff Apr 8, 2019 11:20 AM

While some industry experts say Pepsi’s latest ad campaign #harghoonthmeinswag will affect Shroff's other endorsements, others opine that just a brand sign-up won't take away his fitness tag

Noel Dsouza Feb 27, 2019 8:24 AM

The Valentine’s Day posts soon got a #PlotTwist with both of them revealing the identity of their true love - beverage brand Pepsi®

exchange4media Staff Feb 15, 2019 2:02 PM

The platform will offer Indian video content across Bollywood, Gujarati, Devotion, Punjabi and Kids genre

exchange4media Staff Feb 14, 2019 8:37 AM

Jiggy George, MD, Mojostar, shares some insights about the performance-wear market and how Mojostar is looking at the category

Ruhail Amin Oct 17, 2018 8:43 AM

Released under music label T-series, the PROWL Anthem has also reached audiences through India’s prominent radio and music channels

exchange4media Staff Sep 3, 2018 3:07 PM

The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag Ke Taale Tod Na’, to build awareness & acceptance on mental health & disability

exchange4media Staff Aug 20, 2018 7:09 PM

The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Tiger himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims which enables freedom of movement.

exchange4media Staff Apr 24, 2018 1:55 PM

Mojostar, a celebrity-driven house of brands, unveils its first brand Prowl in association with actor Tiger Shroff

exchange4media Staff Feb 14, 2018 8:53 AM