Cannes Lions 2019: TBWA\India wins two bronze on Day 1

The agency bagged a bronze each in the Print & Publishing and Health & Wellness categories for its ‘One Mindful Mind’ campaign for the NeuroGen Brain & Spine Institute’s kit

e4m by Christina Moniz
Updated: Jun 18, 2019 8:39 AM

The Indian contingent kicked off its outing at the Cannes Lions International Festival of Creativity with two bronze metals for TBWA\India in the Print & Publishing and Health & Wellness categories. The agency bagged the honours for its campaign ‘One Mindful Mind’ for the NeuroGen Brain & Spine Institute.

The brand in association with TBWA\India launched an interactive print tool kit ‘One Mindful Mind’, which helps every parent turn into a counsellor for their child. It encourages light-hearted yet crucially significant discussions between parent and child. It also helps children understand their emotions better, and enable parents to understand how to manage the various issues confronting children in terms of mental health.

Speaking about the double win for the agency at the festival, Govind Pandey, CEO, TBWA\India, said, “We are absolutely delighted to draw the first runs for India at Cannes this year. We seemed to make a habit. The win for ‘One Mindful Mind’ is especially gratifying as it is perhaps the most compelling and immediate of issues of today - mental health of our children. We are also very happy to have NeuroGen feature again amongst winners after last year’s stellar show.”

India had seven shortlists in the Print & Publishing category and two in the Health & Wellness category this year. TBWA\India was also the only Indian agency with two shortlists in the Design category for the ‘One Mindful Mind’ campaign.

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