Authors

Basu, President South Asia, Nielsen Holdings said for India’s growing retail industry, marketers need to adopt holistic, robust and agile solutions to tap into growing consumer demand

Beryl Menezes 19-March-2019

Nikore, Global Marketing Head, Tech Mahindra talks about how marketers today need to exploit the power of technology to provide better personalisation and more customised consumer experiences

Beryl Menezes 08-March-2019

With a focus on deeper fan engagement, increasing consumption, WWE held its largest & first-ever tryouts in India to select deserving athletes to join the global WWE network

Beryl Menezes 06-March-2019

More than chasing visibility, brands today peg contextuality, brand relevance & business objectives critical to live event associations said a panel of experts at the e4m TV First conference in Mumbai

Beryl Menezes 01-February-2019

Sandip Tarkas, Director Songdew, talks about the platform’s latest B2B service that offers curated playlists to help brands enhance customer engagement & in-store experience 

Beryl Menezes 28-December-2018

The CEO- Watches & Accessories & EVP Corporate Communications, Titan Company, talks about how digital is helping the brand stay relevant and connected to new age consumers

Beryl Menezes 28-June-2018

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