We analyse how brands like Uber, Ola, OPPO, American Tourister & TikTok are roping in musicians and artists, and how Digital platforms are playing a major role

Beryl Menezes & Christopher Chaves Jul 5, 2019 8:24 AM

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

Christina Moniz & Beryl Menezes Jun 17, 2019 8:15 AM

Basu, President South Asia, Nielsen Holdings said for India’s growing retail industry, marketers need to adopt holistic, robust and agile solutions to tap into growing consumer demand

Beryl Menezes Mar 19, 2019 8:28 AM

Nikore, Global Marketing Head, Tech Mahindra talks about how marketers today need to exploit the power of technology to provide better personalisation and more customised consumer experiences

Beryl Menezes Mar 8, 2019 8:40 AM

With a focus on deeper fan engagement, increasing consumption, WWE held its largest & first-ever tryouts in India to select deserving athletes to join the global WWE network

Beryl Menezes Mar 6, 2019 3:00 PM

More than chasing visibility, brands today peg contextuality, brand relevance & business objectives critical to live event associations said a panel of experts at the e4m TV First conference in Mumbai

Beryl Menezes Feb 1, 2019 2:22 PM

Sandip Tarkas, Director Songdew, talks about the platform’s latest B2B service that offers curated playlists to help brands enhance customer engagement & in-store experience 

Beryl Menezes Dec 28, 2018 8:24 AM

The CEO- Watches & Accessories & EVP Corporate Communications, Titan Company, talks about how digital is helping the brand stay relevant and connected to new age consumers

Beryl Menezes Jun 28, 2018 8:51 AM