Authors

Beryl Menezes
Beryl.Menezes@e4m.co.in @BerylMenezes

Beryl Menezes

TV First: Contextuality, measurability, credibility key for live event sponsorships

More than chasing visibility, brands today peg contextuality, brand relevance & business objectives critical to live event associations said a panel of experts at the e4m TV First conference in Mumbai

Beryl Menezes 01-February-2019

Songdew Play to help brands establish a ‘sound’ identity  

Sandip Tarkas, Director Songdew, talks about the platform’s latest B2B service that offers curated playlists to help brands enhance customer engagement & in-store experience 

Beryl Menezes 28-December-2018

Our digital marketing spends is 15-20%: S Ravi Kant, Titan (watch the video)

The CEO- Watches & Accessories & EVP Corporate Communications, Titan Company, talks about how digital is helping the brand stay relevant and connected to new age consumers

Beryl Menezes 28-June-2018