Date-wise News

Subhayu Mishra, MD & Head of Corporate Affairs, Standard Chartered Bank (India) on his journey in the corporate communication industry, key drivers of the sector and fighting slowdown
Nafisa Shaheen Dec 4, 2019 11:16 AM

IndiaMART has 93-mn buyers registered at the moment. 64% of their overall traffic comes from tier II or below markets, reveals Sumit Bedi, Vice President - Marketing & CX, IndiaMART InterMESH Ltd.
Shreshtha Verma Dec 4, 2019 9:26 AM

The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads
Tasmayee Laha Roy Dec 4, 2019 9:24 AM

Customers indulge in both impulse buying and planned buying on Black Friday as brands market the exclusivity of the event, say experts
Tasmayee Laha Roy Dec 4, 2019 9:22 AM

Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on train wraps, the contextual creatives are grabbing eyeballs on the move
Anjali Thakur Dec 4, 2019 9:19 AM

While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger
Shikha Paliwal Dec 4, 2019 8:59 AM