Magicbricks gives commuters a contextual treat with new ‘Pata Badlo’ campaign
Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on train wraps, the contextual creatives are grabbing eyeballs on the move
While industries such as Automobiles, Outdoor and Print have been victims of the economic slowdown, the real estate industry is seemingly next on the list. If reports are to be believed, India’s real estate slump is only likely to get worse, with stakeholders downgrading the outlook for the rest of the year to ‘pessimistic’. But this much-talked-about slowdown is not deterring real estate player Magicbricks from going all out for their latest campaign.
In order to increase their hold in the market, the online real estate brand has rolled out a 360 degree integrated marketing communications campaign for metro cities as well as tier 2 and tier 3 cities.
Magicbricks has made ample use of locations to contextualise creatives for frequently travelling customers. The brand had executed train wraps in metro cities including Delhi and Mumbai. Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on the train wraps, the contextual creatives are grabbing eyeballs on the move.
Prasun Kumar, Marketing Head, Magicbricks.com said, “The ‘Pata Badlo’ campaign was created to resonate with millions of property seekers in all segments, who are looking for a change in address through buying, selling or renting properties. It is a 360-degree integrated marketing communications campaign which has been run across all mediums, be it TV, print, outdoor, digital, social or radio.”
When asked what kind of investment Magicbricks has made into their latest campaign on the outdoor medium, Kumar told us, “Outdoor is an important medium for us; it gives maximum visibility and is hard to miss. For this particular campaign, we have made around 15% investments on the medium.”
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