Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen 03-July-2019

The music video, created in collaboration with Arré and Mindshare, aims to redefine Indian society’s traditional rules of masculinity

exchange4media Staff 24-June-2019

The new 'Our Moment is Now' campaign features actor Ayushmann Khurrana and cricketers Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal

exchange4media Staff 28-May-2019

Khurrana will feature in a series of advertising campaigns for watches and accessories for the brand

exchange4media Staff 07-May-2019

While Jeep continues to be ‘Presenting’ sponsor; channel has roped in RealIsADiamond.in as ‘Powered By’ sponsor for the latest season

exchange4media Staff 26-April-2019

Andhadhun was produced by Viacom18 Motion Pictures and Matchbox Pictures, and distributed internationally by Eros International

exchange4media Staff 09-April-2019

Ayushmann will be seen initiating discussions on rising electricity bills in summer months across TV, Print, Radio, BTL and Digital 

exchange4media Staff 06-March-2019

Celebrities like Ayushmann Khurrana, Nargis Fakri also share their #IAmNotSorry stories

exchange4media Staff 16-January-2019

We take a look at some of the most creative ads that lit up screens this year

exchange4media Staff 05-November-2018

For Friendship Day on August 5, brands in their new ad campaigns showcase fresh angles on friendship and how we have forgotten to enjoy the real flavours of life

exchange4media Staff 03-August-2018

The campaign has been conceptualized by the DDB Mudra Group and Experience Commerce

exchange4media Staff 25-July-2018

Snehal Shah talks to exchange4media about their revamped marketing strategy and the plan to open 25 new stores across the country by year-end

Dolly Mahayan 04-June-2018

The campaign, a first major branding exercise to create brand differentiation and recall amongst the consumers, has been designed by Dentsu Impact

exchange4media Staff 30-April-2018

Film co-produced with casting director Mukesh Chhabra and directed by Tahira Kashyap premieres on Eros Now on January 17

exchange4media Staff 17-January-2018