Meta & Ayushmann Khurrana join hands to empower people against online scams

Meta has launched its safety campaign ‘Scams se Bacho’ and has partnered with actor Ayushmann Khurrana to educate people on how to stay safe from online scams and promote safer digital practices.

Launched in collaboration with the Ministry of Electronics and Information Technology (MeitY), Indian Cybercrime Coordination Centre (I4C) and Ministry of Information and Broadcasting (MIB), Meta’s campaign emphasizes the company’s commitment to safeguard people online, supporting the Government's goal to combat the rising cases of scams and cyber frauds in the country.

Commenting on the launch of the campaign, Ayushmann Khurrana said, “In today's digital landscape, with the rampant increase of online scams and frauds that sometimes can seem very convincing - it's crucial that we stay vigilant and educate ourselves about how to stay safe. I’m thrilled to be a part of Meta’s safety initiative that aims to drive awareness around how people can safeguard themselves from potential cyber scams. It's an important reminder to think twice before you act and use Meta’s safety tools at your disposal, empowering you to take control of your online safety.”

Shivnath Thukral, Vice President and Head of Public Policy, Meta India, added, “We recognize the severity of the rising incidents of online scams and believe combatting this issue requires concrete and cooperative measures across the ecosystem. Meta continues to invest in technology and resources to stay ahead of scammers and our safety campaign ‘Scams se Bacho’ is an extension of our efforts to educate users about the safety tools and features they have at their fingertips to protect themselves from scams online. We hope this campaign resonates with our users and equips them with the information they need to secure themselves along with reinforcing consumer habits that can help them stay safe and protect their friends and family.”