We take a look into the insightful sessions that took place in the 9th edition of NEONS OOH Conference as we gear up for this year’s conference

exchange4media Staff Feb 3, 2020 6:38 PM

The agency will be handling Paid Media Services, Social Media Management and Creative duties for the brand

exchange4media Staff Feb 3, 2020 4:53 PM

Banijay Asia has also collaborated with Turmeric Media to create scripted and non-scripted cross-genre or platform content

exchange4media Staff Feb 3, 2020 4:47 PM

The unique interactive exhibit is meant to foster creative thinking among children

exchange4media Staff Feb 3, 2020 4:30 PM

More than 3000 schools and thousands of students across Karnataka participated in the quizzes that covered general interest topics and knowledge

exchange4media Staff Feb 3, 2020 4:14 PM

While the trio will oversee creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai

exchange4media Staff Feb 3, 2020 3:27 PM

Shenoy, Head Marketing -Youth, Music and English Entertainment, Viacom18 explained why it's necessary to keep up the changing attitudes, concerns and hopes of the young

exchange4media Staff Feb 3, 2020 3:18 PM

Through this initiative, Radio City aims to change the mindset of the people and motivate them to utilise their electoral rights

exchange4media Staff Feb 3, 2020 2:59 PM

DMC brings together Dentsu proprietary ecosystems such as Facebook Marketing Partner, Badged DAN Data Labs Product Suite, Dentsu Explore and other proprietary MarTech tools

exchange4media Staff Feb 3, 2020 2:33 PM

The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling

exchange4media Staff Feb 3, 2020 2:29 PM

Prashan Agarwal, CEO, Gaana, shares insights on the disruptions of the music industry, the key trends for 2020 and the growth of Gaana as a music streaming app

exchange4media Staff Feb 3, 2020 1:57 PM

For the first phase of the Masterclasses, Myntra has partnered with 10 Bollywood stylists to offer 20-minute sessions for Insiders

exchange4media Staff Feb 3, 2020 1:26 PM

Dabral held the position of Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India

exchange4media Staff Feb 3, 2020 1:15 PM

Prasar Bharati’s budget has been cut to Rs 370 crore from last financial year but it is still higher than the revised estimate

exchange4media Staff Feb 3, 2020 12:55 PM

The conclave will conclude with an exclusive address by and an interview with Delhi Chief Minister Arvind Kejriwal

exchange4media Staff Feb 3, 2020 12:34 PM

The award ceremony scripts a new chapter in 65 years of its legacy by hosting the ceremony in Guwahati

exchange4media Staff Feb 3, 2020 12:23 PM

As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of games available on MPL including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool

exchange4media Staff Feb 3, 2020 11:40 AM

The account was won after a multi-agency pitch was called in October last year and will be handled out of the agency’s Delhi office

Neeta Nair Feb 3, 2020 11:18 AM

Guest Column: Neeraj Pratap Sangani, Chief Business Officer of Hansa Cequity, says in an age where aggressive behaviour is the norm, marketers can either ride the trends or go against the tide

Neeraj Pratap Sangani Feb 3, 2020 10:44 AM

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge

exchange4media Staff Feb 3, 2020 10:42 AM