Madison Media appointed AoR of Viacom18

Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play media organisation

e4m by exchange4media Staff
Updated: Nov 22, 2017 11:27 AM

Madison Media has been appointed as the Agency-on-Retainer for Viacom18. Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play media organisation.

Viacom18 Media is India's fastest growing full-play media and entertainment network and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties across its five lines of business – broadcast, digital, films, merchandise and live events. Viacom18 recently celebrated its 10th anniversary earlier this month.

“We have constantly endeavored to build a portfolio of iconic, distinctive brands and leverage synergies wherever possible. As we step into our next decade, the consolidation of our media duties under one agency will allow us to drive economies of scale and dial up synergies within the network. In Madison, we found a passionate, confident and committed partner with a varied body of work that cuts across industries,” commented Sudhanshu Vats, Group CEO, Viacom18.

Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “It is particularly exciting to be chosen as Viacom18’s consolidated media AOR at a point in time when it has successfully celebrated its first decade and is poised to develop segmented offerings for 130 Crore Indians. Viacom18 is the country’s foremost storyteller with leading brands in almost every broadcast genre it operates in. Add to that the allied businesses the network has invested in – merchandizing and live events – and for an agency nothing can be headier and more dynamic than be a partner in the marketing of such varied content.”

Madison Media has been in the news recently for winning key accounts of Titan Sri Sri Tatva and Xiaomi
in Bangalore and Uber in Delhi and Bandhan Bank in Kolkata, apart from winning a host of other accounts across its office in the country. Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Titan, Asian Paints, UBER, BJP, Snapdeal, McDonald’s, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Levis, Domino’s,,, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,000 crores.

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