We are aggressively exploring possibilities of entering other transit verticals: Rohan Srinivasan, Vyoma Media
Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.
Digital OOH player, Vyoma has recently undergone rebranding and has come out with a new logo. They have also forayed into the major bus depots in Bengaluru city. Rohan Srinivasan, Chief Marketing & Communications Officer, Vyoma Media gives us further insights about these developments, what prompted their decision to rebrand now, the way ahead for them and more.
What made you decide to rebrand now?
We are currently in our 10th successful year of operations and couldn't think of a more opportune time to refresh our logo and revisit our core philosophy. The challenge was to come up with a logo and brand identity that could reflect the changing nature of our business over the years and to showcase what we stand for.
Please tell us the changes that can be seen through this rebranding.
First and foremost, we wanted to come up with a logo and brand identity that showcased clear attributes of a vibrant, youthful and future ready company.
We also wanted a logo that recognised the tremendous advances the digital OOH industry has seen in the last few years. None of which are more relevant than the huge influence digital and data are now playing in enhancing consumers’ engagement.
The end result is a logo that perfectly represents our brand and business proposition. The logo achieves clear stand-out in its vibrant and colourful appearance.
The pixels in the 'V' represent screens and the distinctive micro-chip outline represent technology. The end result being a logo that reflects the on-going integration of technology on ours screens and the solutions we provide our clients.
Tell us about your growth plans?
We have just announced our foray into bus depots and have also developed the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore. In a first of its kind initiative, Vyoma Media has put up 35 intelligent screens at platform bays across 11 bus depots across the city.
How was the year 2017 been for Vyoma Media?
Last year has been about constant innovation, along with the desire to remain at the forefront of the OOH industry which has always been at the core of our business. 2017 was extremely promising. From being invited for NITI Aayog’s Champions of Change initiative by Hon’ble Prime Minister to being a keynote speaker at industry events like the 17th Edition of exchange4media Conclave. Vyoma Media also became the first and only Indian member of The Digital Place Based Advertising Association (DPAA). We made steady and impressive in-roads by signing up marquee brands like Google, Kotak AMC, SBI, among others that have partnered with us and have realised the full potential and reach of our intelligent display network.
So what are your broad plans for 2018?
It's a very exciting time for the company. Apart from the railways and bus stops, we are aggressively exploring possibilities of entering other transit verticals in the near future. This will enable brands who partner with us to reach out and engage with even more consumers on the go than the existing 120 million a month that we have at present.
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