Date-wise Article

With a vision of bringing together Content, Media & Technology FoxyMoron has launched a unique centre of excellence called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands

exchange4media Staff 06-December-2017

Premiering on the linear and digital platforms concurrently, the new series is co-presented by Micromax and Indian Motorcycle, powered by Denver

exchange4media Staff 06-December-2017

These original ‘No.1 Yaari’ songs are in Hindi, Kannada, Marathi, Rajasthani and Punjabi and are connected through the brand’s new sonic asset

exchange4media Staff 06-December-2017

Provides Indian broadcasters a near real-time view of channel distribution to better monetize channel line-ups, ensure operator compliance and combat piracy

exchange4media Staff 06-December-2017

Iyer will take charge of his new role from January 2018 onwards

exchange4media Staff 06-December-2017

This comes immediately after his short stint in Singapore as SVP and Head of Products, Asia Pacific at Discovery Networks

exchange4media Staff 06-December-2017

India TV’s flagship Election Mega Conclave ‘Chunav Manch’ in its second edition at Ahmedabad saw an enviable line-up of participants both from the ruling as well as the opposition benches

exchange4media Staff 06-December-2017

With Disney and 21st Century Fox reported to close a $60 billion merger deal next week, Shankar will now lead Fox’s video businesses across all of Asia, including Star India and Fox Networks Group, and work closely with management on key strategic initiatives in the region

exchange4media Staff 06-December-2017

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new devices which in turn has made consumer behaviour complex than ever before

Ruhail Amin 06-December-2017

The Indian media and entertainment (M&E) industry is expected to reach revenue of Rs .5-8 trillion by 2022 from an estimated Rs 4.5 trillion in 2017

Anam Khan & Nishant Saxena 06-December-2017

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Akshata R Murthy 06-December-2017

Chandy spoke about how Duroflex, the third largest mattress brand in India, is trying to make the category more purposeful at the first ever exchange4media Conclave - South

exchange4media Staff 06-December-2017

Giving celebrities a fortune to endorse your brand or product does not guarantee sustainable sales and leads

Prasad Ajgaonkar 06-December-2017

Vats said that the term 'Digital Takeover’ can mean different things to different people

exchange4media Staff 06-December-2017

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered new opportunities to help businesses grow

exchange4media Staff 06-December-2017