Date-wise News
Macaw bags creative communications mandate for ABP Asmita?blur=25

The agency won the pitch due to its multi-industry experience of over two decades and expertise in the related electronic media sector

exchange4media Staff May 31, 2017 6:37 PM

Team Pumpkin bags digital mandate for Foodgasm?blur=25

This partnership will see the agency handling social media duties and public relations for the restaurant

exchange4media Staff May 31, 2017 6:10 PM

Zed Black Agarbatti signs MS Dhoni as national brand ambassador?blur=25

Dhoni will be the face of the 360 degree campaign led by TV and supported by all the other mediums such as radio, digital, print and outdoor

exchange4media Staff May 31, 2017 5:26 PM

Rooter partners with sports data brand Opta Sports; gears up for ICC Champions Trophy 2017?blur=25

Set to elevate user experience and engagement for its Live Match Prediction game with in-depth insights, stats and data points

exchange4media Staff May 31, 2017 4:40 PM

NDTV to provide content to unique new metro-rail media system?blur=25

Billboard-size digital TV screens will be installed in the Delhi Metro Rail network by international transit tech firm XTD, a first in India

exchange4media Staff May 31, 2017 3:54 PM

Tata CLiQ celebrates first anniversary ?blur=25

Aims to launch 400 more brands on the platform in the coming year, also flags off its maiden brand campaign ‘New and Now’

exchange4media Staff May 31, 2017 2:07 PM

Ananda Vikatan group appoints triggerbridge as marketing and customer connect transformation consultants ?blur=25

"Our ambition is to have the Vikatan group known as "The gateway to TN"," said S Yesudas, MD & Co-founder, triggerbridge, the unagency

exchange4media Staff May 31, 2017 1:52 PM

KOOVS appoints Samantha Chilton as Head of Design ?blur=25

Chilton brings over 25 years’ experience in affordable, young fast-fashion, working for leading brands

exchange4media Staff May 31, 2017 1:48 PM

Clement Schwebig is new CFO for Turner APAC?blur=25

He will also continue in his current role as SVP, Business Development, Licensing and China

exchange4media Staff May 31, 2017 1:02 PM

Firstpost partners with 101India for unique video content?blur=25

The partnership also marks Firstpost’s foray in teaming-up with another content provider to deliver entertaining, informative and youth-based content

exchange4media Staff May 31, 2017 12:51 PM

Catch-up game on as regional media gains ground on the back of ad spends?blur=25

Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses

Ruhail Amin May 31, 2017 8:24 AM

AAG expresses concerns over the proposed 18% GST?blur=25

Ranjan Khanna, Spokesperson of the Advertising Agencies Guild, expresses concerns in a conversation with exchange4media

B Swaminathan May 31, 2017 8:11 AM

Social Kinnect and Media Kinnect win digital mandate for IB LED?blur=25

IB LED from Indiabulls Group aims to make ‘Lighting Simplified’ through a new B2B solution

exchange4media Staff May 31, 2017 8:08 AM

Dekkho aims to be the default destination for short format premium content: Vinay Pillai and Tanay Desai?blur=25

Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans

Madhuwanti Saha May 31, 2017 7:53 AM

Brands must learn to guess the intent behind search & serve appropriate content: Manoj Kumar, GSK?blur=25

Manoj Kumar, MD& Area General Manager, GSK Consumer Healthcare, gives his views on digital marketing and how brands can get the most bang for their buck

Abhinn Shreshtha May 31, 2017 7:46 AM

Netflix looks for icebreaker, aggressively promotes House of Cards Season 5 only for Indian audience?blur=25

Given the roadblocks Netflix is facing in India, the OTT platform has been stepping up its marketing efforts to get more Indian viewers to ‘Netflix and chill’.

exchange4media Staff May 31, 2017 7:41 AM

Onam season compels marketers and advertisers to up the ante?blur=25

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Akshata R Murthy May 31, 2017 7:36 AM

Kohli and Dhoni amongst four Indian cricketers on ESPN World Fame 100?blur=25

The list released by ESPN on Tuesday evening devised a formula that combines endorsements with social media following and Internet search popularity to create the ESPN World Fame 100 rankings

exchange4media Staff May 31, 2017 7:33 AM