This will be the first time both the properties will be broadcast in India

exchange4media Staff May 31, 2017 6:58 PM

The agency won the pitch due to its multi-industry experience of over two decades and expertise in the related electronic media sector

exchange4media Staff May 31, 2017 6:37 PM

This partnership will see the agency handling social media duties and public relations for the restaurant

exchange4media Staff May 31, 2017 6:10 PM

Dhoni will be the face of the 360 degree campaign led by TV and supported by all the other mediums such as radio, digital, print and outdoor

exchange4media Staff May 31, 2017 5:26 PM

Set to elevate user experience and engagement for its Live Match Prediction game with in-depth insights, stats and data points

exchange4media Staff May 31, 2017 4:40 PM

Billboard-size digital TV screens will be installed in the Delhi Metro Rail network by international transit tech firm XTD, a first in India

exchange4media Staff May 31, 2017 3:54 PM

Aims to launch 400 more brands on the platform in the coming year, also flags off its maiden brand campaign ‘New and Now’

exchange4media Staff May 31, 2017 2:07 PM

"Our ambition is to have the Vikatan group known as "The gateway to TN"," said S Yesudas, MD & Co-founder, triggerbridge, the unagency

exchange4media Staff May 31, 2017 1:52 PM

Chilton brings over 25 years’ experience in affordable, young fast-fashion, working for leading brands

exchange4media Staff May 31, 2017 1:48 PM

He will also continue in his current role as SVP, Business Development, Licensing and China

exchange4media Staff May 31, 2017 1:02 PM

The partnership also marks Firstpost’s foray in teaming-up with another content provider to deliver entertaining, informative and youth-based content

exchange4media Staff May 31, 2017 12:51 PM

To drive transformation through fresh perspectives on shared goals

exchange4media Staff May 31, 2017 8:54 AM

Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses

Ruhail Amin May 31, 2017 8:24 AM

Ranjan Khanna, Spokesperson of the Advertising Agencies Guild, expresses concerns in a conversation with exchange4media

B Swaminathan May 31, 2017 8:11 AM

IB LED from Indiabulls Group aims to make ‘Lighting Simplified’ through a new B2B solution

exchange4media Staff May 31, 2017 8:08 AM

Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans

Madhuwanti Saha May 31, 2017 7:53 AM

Manoj Kumar, MD& Area General Manager, GSK Consumer Healthcare, gives his views on digital marketing and how brands can get the most bang for their buck

Abhinn Shreshtha May 31, 2017 7:46 AM

Given the roadblocks Netflix is facing in India, the OTT platform has been stepping up its marketing efforts to get more Indian viewers to ‘Netflix and chill’.

exchange4media Staff May 31, 2017 7:41 AM

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Akshata R Murthy May 31, 2017 7:36 AM

The list released by ESPN on Tuesday evening devised a formula that combines endorsements with social media following and Internet search popularity to create the ESPN World Fame 100 rankings

exchange4media Staff May 31, 2017 7:33 AM