Date-wise News
Micromax ropes in Anil Kapoor as brand ambassador for its consumer electronics segment?blur=25

Micromax to roll out a 360-degree campaign with TVC, print, digital, and OTH advertisements

exchange4media Staff Apr 12, 2017 3:46 PM brings on board Amit Masaldan as National Sales Head?blur=25

Masaldan will assume his role with immediate effect and will report to Mani Rangarajan, CBO, Platform Business Unit,

exchange4media Staff Apr 12, 2017 3:45 PM

Dainik Bhaskar Group wins 2 Gold at Publishers ABBY 2017?blur=25

The award was bestowed for the campaign ‘Zidd Karo, Duniya Badlo’ under the categories ‘Best marketing of a printed newspaper/edition’ and ‘Best use of mobile/digital by a newspaper’

exchange4media Staff Apr 12, 2017 1:10 PM

TIMES NETWORK appoints Shouneel Charles as Senior VP - Digital?blur=25

Based out of Mumbai, he will report to MK Anand, MD & CEO, TIMES NETWORK

exchange4media Staff Apr 12, 2017 9:24 AM

Paytm opens new office in Bengaluru; aggressive hiring plans underway?blur=25

Abhishek Rajan, Head of travel Marketplace-Paytm, talks about hiring plans, demonetisation and competition

Akshata R Murthy Apr 12, 2017 9:05 AM

WPP's digital agency Essence sets up Global Analytics Hub In India?blur=25

Hub will accelerate data innovation and operational excellence and help Essence meet robust demand in analytics and data-driven solutions globally

exchange4media Staff Apr 12, 2017 8:36 AM

Guest Column: How Artificial Intelligence is redefining the future of marketing?: Manjunatha KG, Founder & CEO, Kenscio Digital Marketing?blur=25

AI is rapidly gaining a foothold in multiple businesses, small and big alike with a main focus on exploiting the increased efficiency in the area of analytics and intelligent learning that come with it

Manjunatha KG Apr 12, 2017 8:31 AM

Amazon Prime Video India ups its game?blur=25

Amazon Prime Video India inks two deals this week with Paramount and filmmaker Kabir Khan for his upcoming title

exchange4media Staff Apr 12, 2017 8:23 AM

Indian digital content creators relatively unaffected following YouTube fiasco: Experts?blur=25

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha Apr 12, 2017 8:10 AM

Delhi-NCR redefines the advertising industry?blur=25

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

Ruhail Amin & Venkata Susmita Biswas Apr 12, 2017 8:05 AM

We aim to have 20 million registered users by March 31, 2018: Nachiket Pantvaidya, CEO, ALTBalaji?blur=25

Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content strategy, business model, and how ALTBalaji will edge past others

Madhuwanti Saha Apr 12, 2017 8:02 AM

Indian Express Digital launches wellness portal,

The launch follows close on the heels of the recent revamp of the Indian Express mobile app

exchange4media Staff Apr 12, 2017 8:01 AM

J. Walter Thompson creates TV campaign for DS Group's Pulse candy?blur=25

The tag line ‘Pran jaaye par Pulse na jaaye’ establishes the appeal of Pulse candy

exchange4media Staff Apr 12, 2017 7:59 AM

Taproot Dentsu creates new brand campaign for Parle Products?blur=25

Titled ‘Parle – Naam Toh Suna Hi Hoga’, the campaign features a series of humorous ads aimed at making the brand name synonymous with its range of products

exchange4media Staff Apr 12, 2017 7:51 AM