Micromax to roll out a 360-degree campaign with TVC, print, digital, and OTH advertisements

exchange4media Staff Apr 12, 2017 3:46 PM

Masaldan will assume his role with immediate effect and will report to Mani Rangarajan, CBO, Platform Business Unit, Housing.com

exchange4media Staff Apr 12, 2017 3:45 PM

The award was bestowed for the campaign ‘Zidd Karo, Duniya Badlo’ under the categories ‘Best marketing of a printed newspaper/edition’ and ‘Best use of mobile/digital by a newspaper’

exchange4media Staff Apr 12, 2017 1:10 PM

Based out of Mumbai, he will report to MK Anand, MD & CEO, TIMES NETWORK

exchange4media Staff Apr 12, 2017 9:24 AM

Abhishek Rajan, Head of travel Marketplace-Paytm, talks about hiring plans, demonetisation and competition

Akshata R Murthy Apr 12, 2017 9:05 AM

Hub will accelerate data innovation and operational excellence and help Essence meet robust demand in analytics and data-driven solutions globally

exchange4media Staff Apr 12, 2017 8:36 AM

AI is rapidly gaining a foothold in multiple businesses, small and big alike with a main focus on exploiting the increased efficiency in the area of analytics and intelligent learning that come with it

Manjunatha KG Apr 12, 2017 8:31 AM

Amazon Prime Video India inks two deals this week with Paramount and filmmaker Kabir Khan for his upcoming title

exchange4media Staff Apr 12, 2017 8:23 AM

The revised ad rates have been applicable since April 1

Saif Ahmad Khan Apr 12, 2017 8:20 AM

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha Apr 12, 2017 8:10 AM

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

Ruhail Amin & Venkata Susmita Biswas Apr 12, 2017 8:05 AM

Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content strategy, business model, and how ALTBalaji will edge past others

Madhuwanti Saha Apr 12, 2017 8:02 AM

The launch follows close on the heels of the recent revamp of the Indian Express mobile app

exchange4media Staff Apr 12, 2017 8:01 AM

The tag line ‘Pran jaaye par Pulse na jaaye’ establishes the appeal of Pulse candy

exchange4media Staff Apr 12, 2017 7:59 AM

Titled ‘Parle – Naam Toh Suna Hi Hoga’, the campaign features a series of humorous ads aimed at making the brand name synonymous with its range of products

exchange4media Staff Apr 12, 2017 7:51 AM