Authors

So far content creators like Phantom and AIB, which had deals with big production houses like Netflix, Amazon and Star have lost business worth hundreds of crores owing to the growing #Metoo movement

Ruhail Amin & Venkata Susmita Biswas 11-October-2018

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers and advertisers

Ruhail Amin & Venkata Susmita Biswas 04-July-2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

Ruhail Amin & Venkata Susmita Biswas 12-June-2017

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

Ruhail Amin & Venkata Susmita Biswas 12-April-2017