Date-wise News

Turkish Airlines presents its new commercial starring world famous heart surgeon and TV personality Dr. Oz.

exchange4media Staff Feb 5, 2018 6:42 PM


The special edition KWID cars will be offered in two versions inspired by Marvel Avengers Super Heroes: Iron Man and Captain America for fans who want to own an innovative and affordable car to #SuperHeroesSuperKWID.

exchange4media Staff Feb 5, 2018 6:03 PM


An innovative spoken word video that enables an open conversation on the need to stop compromising on menstrual hygiene.

exchange4media Staff Feb 5, 2018 4:57 PM


The agency will manage the brand’s entire digital and social media mandate.

exchange4media Staff Feb 5, 2018 3:49 PM


Thadani, has worked with industry giants like Nadiadwala Grandsons Entertainment Pvt Ltd, Vijayta Films and White Feather Films, and will lead the conception of new creative projects and will be responsible for forging partnerships for producing web series and new content.

exchange4media Staff Feb 5, 2018 3:19 PM


Built on the ethos of ‘Hai Mumkin’ (It’s Possible), the channel will bring together Discovery’s unmatched storytelling and the best of real-life entertainment through larger than life stories aimed at inspiring millions.

exchange4media Staff Feb 5, 2018 2:49 PM


Created and conceptualized by Soho Square, Mumbai, the campaign is being taken forward across television, online, print, digital and out-of-home media.

exchange4media Staff Feb 5, 2018 2:26 PM


Affordable smartphones and low priced 3G and 4G connections driving India closer to becoming a digital first nation.

exchange4media Staff Feb 5, 2018 9:25 AM


The Budget Estimate for 2018-19 is Rs 4088.98 crore and for the current fiscal year it is Rs 4409 crore. Although, the allocation this time has been reduced by around 7.25%, it is still 11.8% more than the Revised Estimate for the year 2017-18.

Nishant Saxena Feb 5, 2018 9:00 AM


CVL Srinivas, Country Manager, WPP India and CEO GroupM South Asia highlighted some key growth indicators and trends in the advertising world at the Prime Time Awards night.

exchange4media Staff Feb 5, 2018 8:58 AM


The Facebook and Google duopoly that claims around 70 per cent of the global ad spends.

Venkata Susmita Biswas Feb 5, 2018 8:56 AM


For a brand like Suzuki which dedicates around 30 per cent of its annual marketing spends on Print medium, the IRS 2017 findings have clearly come as a shot in the arm. Sajeev Rajasekharan, executive vice-president for sales and marketing at Suzuki Two-wheelers talks about what changes and where the status-quo is maintained as far as the brand’s marketing mix is concerned

Neeta Nair Feb 5, 2018 8:55 AM


The Broadcast sector certainly had a lot to say about the Union Budget announcement. While some were happy with their predictions coming true, most were elated at the 5 per cent reduction in corporate tax for companies with turnover upto Rs.250 crore

exchange4media Staff Feb 5, 2018 8:52 AM


With the first month of 2018 coming to an end, brands present in south India talk about the road map for the remaining year

Akshata R Murthy Feb 5, 2018 8:50 AM


exchange4Media reached out to several print players to know if they felt left out in the race of digital first and the reactions were mixed. Some felt side-lined while others took it to the chin and have hope for the sector

exchange4media Staff Feb 5, 2018 8:50 AM


More than 47 million watched Jaitley presenting India’s annual financial statement with average time spent 19.7 minutes according to Zapr

exchange4media Staff Feb 5, 2018 8:49 AM


Prakash is currently the face of ‘Lab Azaad Hain’ campaign which works for the rehabilitation of rape victims.

Ruhail Amin Feb 5, 2018 8:48 AM


When GST was implemented, THCM sales came down to 30 per cent. Sandeep Singh, MD, Tata Hitachi, is going to bring the brand on digital mediums and plans on launching an app that was previously unheard of in the construction industry

Dolly Mahayan Feb 5, 2018 8:45 AM