Date-wise News
'BARC India was set up with the mandate to measure what India watches'

24 hours after the controversy over Republic ratings, BARC has issued a statement defending its data

exchange4media Staff May 20, 2017 5:41 PM

When BARC had a tussle with broadcasters even earlier...

With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t happy with the measurement agency

exchange4media Staff May 20, 2017 8:45 AM

Channels take BARC battle public

Aggrieved English news broadcasters run announcements on their respective channels informing viewers of their decision to pull out of BARC

exchange4media Staff May 20, 2017 8:29 AM

Celebrating the good life with LG’s new Astronaut short film…

Further strengthening bond with consumers, LG’s digital video tells the tale of every Indian home

exchange4media Staff May 20, 2017 8:04 AM

Scent of a man: Rahul Khanna on all things French in this TVC

The film breaks stereotype of men wearing deodorant to attract women

exchange4media Staff May 20, 2017 8:02 AM

magicpin’s new campaign salutes unconventional careers

Portfolios rolled out for campaign include Beer Chugger, Shoes Stalker, Parantha Pro, Nail Art Diva, Spa Addict and Tattoo Titan

exchange4media Staff May 20, 2017 8:00 AM

LAY'S MAXX new TVC celebrates machismo

The campaign highlights key attributes of the chips brand

exchange4media Staff May 20, 2017 7:58 AM

Amazon.in launches finale film of Chonkpur Cheetahs

The finale film goes beyond the team to establish connect between the fictitious team and Indian dreamers across the country through different situations

exchange4media Staff May 20, 2017 7:56 AM

Mindshare integrates FAST into heart of agency to simplify transformation of clients

Norm Johnston, formerly Mindshare Global Chief Strategy and Digital Officer, assumes the dual role of Global Chief Digital Officer Mindshare and Global CEO of FAST as part of the move

exchange4media Staff May 20, 2017 7:54 AM

Flowers TV launches Flowers FM as part of its Dubai foray

The Kerala based channel had launched their new app –- First News Live – in April this year

Akshata R Murthy May 20, 2017 7:53 AM