Celebrating the good life with LG’s new Astronaut short film…
Further strengthening bond with consumers, LG’s digital video tells the tale of every Indian home
Published - 20-May-2017
On the special occasion of its 20th anniversary in India, LG has rolled out a video that showcases how dreams come true with LG. The digital video tells the tale of every Indian home and LG’s products being an integral part of the consumers’ journey.
The story idea is told through an inspiring story of a single mom and her daughter who goes on to become an astronaut. It traces the journey of a girl from the year 1997 to 2017. The Mother wants her daughter to become an astronaut after watching the inspirational journey of the famous Indian astronaut, Kalpana Chawla on LG Golden Eye TV. In fact, the LG TV is one of the things which the mother sells to collect money for her daughter’s dream fulfillment. They then realise that LG’s presence has always been part of their surroundings. The little girl with her dedication goes on to become an astronaut and while she undergoes rigorous training, she is always surrounded by LG’s wide range of products for her comfort and care. The video ends with the girl, who is now grown up and an astronaut, gifting a brand-new LG OLED TV to her mother as a gesture of gratitude for her sacrifices.
Amit Gujral, Head Corporate Marketing, LG Electronics India said, “LG’s 20-year long presence in India has been remarkable. Today our consumers don’t recall us just as a brand, but a trusted partner that has been an integral part of making their lives better. LG has always struck the right chords with its consumers and taken unique steps to make their aspirations a reality. Almost every Indian will be able to associate with the digital video, as per our belief of being part of almost every Indian home. As a company, we base our initiatives on customers’ insights and this video is dedicated to honour consumers’ dreams.
LG will continue to develop innovative and breakthrough products that will make the lives of consumers more convenient. A big thank you to all our Indian consumers. Their trust in us gives us inspiration to deliver our best each time and continue to live the Brand Promise - Life's Good.”
The video will feature across LG’s website and other digital platforms including social media channels.