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From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
Singh has served as Executive Vice President, Asia-Pacific at Colgate-Palmolive since joining the company
He most recently served as President - Enterprise Oral Care at Colgate-Palmolive
As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory
Aryendra Khan May 20, 2026 8:54 AM
Ogilvy's 'The Boy Who Learnt to Smile' for Colgate uses Prateik Smita Patil's real story to craft one of this Mother's Day's most affecting brand films
Aryendra Khan May 14, 2026 9:21 AM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Anuja Jain Apr 9, 2026 9:56 AM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Prior to this appointment, Hardik Jhaveri served as General Manager at Hill’s Pet Nutrition
e4m Staff Mar 14, 2026 10:14 AM
Guest Column: Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?
Shveta Singh Mar 13, 2026 9:37 AM
The closing ceremony of the ICC Men’s T20 World Cup 2026, highlighted how T20 cricket has evolved into a stage for global music and pop culture
Vaishnavi Deshpande Mar 9, 2026 4:06 PM
Jake Gyllenhaal has built a body of work recognized for its depth and cultural impact
e4m Staff Mar 6, 2026 12:01 PM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
Francisco Hidalgo, Vice President – Sales and Marketing at Renault India, makes it clear that the all-new Duster is not the final piece of the company’s “Rethink” strategy
Anushka Roy Choudhary and Simran Sabherwal Feb 26, 2026 9:21 AM
Nitin Selot previously held senior leadership roles at JCB India, Compass Group India, Shell and Mars Wrigley
e4m Staff Feb 21, 2026 7:57 AM
Through this campaign, the brand is entering the beauty and grooming category
e4m Staff Feb 13, 2026 4:45 PM
At the e4m India Brand Conclave, Gunjit Jain, Executive Vice President Marketing, Colgate-Palmolive India, shared how Colgate was using AI, digital commerce and creating a product services loop
e4m Staff Feb 12, 2026 8:55 AM
AI is quietly reshaping relevance, value and control for consumer brands in a machine mediated marketplace
Anuja Jain Feb 6, 2026 9:03 AM
Gunjit Jain, Executive Vice President - Marketing, Colgate-Palmolive (India), will share insights on the topic ‘The Great Colgate Reimagination: Turning a Trusted Brand into a Health-Tech Ecosystem’
With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells
e4m Staff Jan 27, 2026 1:46 PM
Antoine Pin previously served as Managing Director, Watch Business Unit, at Bulgari Horlogerie
e4m Staff Jan 19, 2026 8:02 AM
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Aditi Gupta Dec 30, 2025 8:39 AM
In the new campaign, Joshua embodies the philosophy behind the LG Essential Series, which centres on the idea that real freedom begins with the little things
e4m Staff Dec 28, 2025 6:00 PM
Adam Mosseri also emphasised that visibility on Instagram is not dictated by follower count alone
Vaishnavi Deshpande Dec 23, 2025 2:34 PM
‘Your Algorithm’ marks a major shift toward transparency, giving users direct control over what shapes their Reels experience
e4m Staff Dec 12, 2025 12:47 PM
As discovery shifts to ChatGPT and Gemini, algorithmic shelf space becomes the new determinant of growth, cost efficiency and brand survival
Anuja Jain Dec 12, 2025 9:05 AM
As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to earning algorithmic trust in a machine-led economy
Anuja Jain Nov 21, 2025 9:21 AM
In India, in particular, more people say life was better in 1975 than it is in 2025
e4m Staff Nov 20, 2025 6:56 PM
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 11:14 AM
As Renault doubles down on commitment, innovation, and localization, Francisco Hidalgo unpacks how the brand’s ‘Rethink’ strategy is redefining its role in India’s fast-evolving auto market
e4m Staff Oct 27, 2025 8:26 AM
Mandar Natekar, CoFounder & CEO NeuralGarage, remembers Piyush Pandey
e4m Staff Oct 24, 2025 7:08 PM
Mukundan brings over two decades of experience from BP, where he served as Senior Vice President, BP Group, and President, BP India
Prior to joining Greaves, Trupti Prabhu Roy spent over a decade on the agency side, working with MSLGroup for 11 years
The campaign has been conceptualised and executed by Wondrlab’s Opportune
e4m Staff Sep 29, 2025 12:35 PM
Our pick of ads that caught our eye for blending traditional rituals with modern ways of celebrating
e4m Staff Sep 27, 2025 8:56 AM