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AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and multi-language releases
e4m Staff Aug 31, 2026 2:07 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
The latest CEO transitions indicate a sector increasingly looking for leaders who can navigate growth, premiumisation and changing consumer behaviour
Sandhi Sarun Aug 21, 2026 5:38 PM
Prabha Narasimhan currently serves as the Managing Director and Chief Executive Officer of Colgate-Palmolive's India business
e4m Desk Aug 21, 2026 10:20 AM
Bombay Shaving Company will take charge of Palmolive’s consumer-facing advertising and customer relationships across e-commerce and D2C channels
e4m Staff Aug 18, 2026 4:18 PM
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Sunidhi Vijay Aug 18, 2026 8:54 AM
Prior to joining Hero MotoCorp, Mulgund was a Partner at EY-Parthenon
e4m Staff Aug 17, 2026 11:43 AM
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and stay visible in a fragmented marketplace
Kanchan Srivastava Aug 3, 2026 8:43 AM
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
With the identity issue now addressed, the CCI's Director General is expected to continue the investigation with TLG India formally included as an entity under investigation
Imran Fazal Jul 31, 2026 12:49 PM
e4m had first reported in March that Publicis Groupe was preparing to challenge the high court's earlier order
Imran Fazal Jul 30, 2026 8:05 AM
The spends stood at ₹251.9 crore during the quarter ended June 30, 2026, compared to ₹188.4 crore in the corresponding quarter last year
e4m Staff Jul 29, 2026 3:51 PM
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition
e4m Staff Jul 27, 2026 8:22 AM
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
Singh has served as Executive Vice President, Asia-Pacific at Colgate-Palmolive since joining the company
He most recently served as President - Enterprise Oral Care at Colgate-Palmolive
As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory
Aryendra Khan May 20, 2026 8:54 AM
Ogilvy's 'The Boy Who Learnt to Smile' for Colgate uses Prateik Smita Patil's real story to craft one of this Mother's Day's most affecting brand films
Aryendra Khan May 14, 2026 9:21 AM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Anuja Jain Apr 9, 2026 9:56 AM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Prior to this appointment, Hardik Jhaveri served as General Manager at Hill’s Pet Nutrition
e4m Staff Mar 14, 2026 10:14 AM
Guest Column: Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?
Shveta Singh Mar 13, 2026 9:37 AM
The closing ceremony of the ICC Men’s T20 World Cup 2026, highlighted how T20 cricket has evolved into a stage for global music and pop culture
Vaishnavi Deshpande Mar 9, 2026 4:06 PM
Jake Gyllenhaal has built a body of work recognized for its depth and cultural impact
e4m Staff Mar 6, 2026 12:01 PM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
Francisco Hidalgo, Vice President – Sales and Marketing at Renault India, makes it clear that the all-new Duster is not the final piece of the company’s “Rethink” strategy
Anushka Roy Choudhary and Simran Sabherwal Feb 26, 2026 9:21 AM
Nitin Selot previously held senior leadership roles at JCB India, Compass Group India, Shell and Mars Wrigley
e4m Staff Feb 21, 2026 7:57 AM
Through this campaign, the brand is entering the beauty and grooming category
e4m Staff Feb 13, 2026 4:45 PM
At the e4m India Brand Conclave, Gunjit Jain, Executive Vice President Marketing, Colgate-Palmolive India, shared how Colgate was using AI, digital commerce and creating a product services loop
e4m Staff Feb 12, 2026 8:55 AM
AI is quietly reshaping relevance, value and control for consumer brands in a machine mediated marketplace
Anuja Jain Feb 6, 2026 9:03 AM
Gunjit Jain, Executive Vice President - Marketing, Colgate-Palmolive (India), will share insights on the topic ‘The Great Colgate Reimagination: Turning a Trusted Brand into a Health-Tech Ecosystem’
With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells
e4m Staff Jan 27, 2026 1:46 PM
Antoine Pin previously served as Managing Director, Watch Business Unit, at Bulgari Horlogerie
e4m Staff Jan 19, 2026 8:02 AM
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Aditi Gupta Dec 30, 2025 8:39 AM