Antoine Pin steps down as TAG Heuer CEO
Antoine Pin previously served as Managing Director, Watch Business Unit, at Bulgari Horlogerie
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Published: Jan 19, 2026 8:02 AM | 1 min read
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TAG Heuer CEO Antoine Pin has stepped down with immediate effect, the Swiss watchmaker’s parent company Louis Vuitton Moët Hennessy (LVMH) confirmed. LVMH said a successor will be announced at a later date.
Pin was appointed as the Chief Executive Officer (CEO) of TAG Heuer in 2024.
Pin brings more than three decades of experience across LVMH’s watch and jewellery maisons. He began his career at TAG Heuer in 1994 as Junior Sales Manager for DFS and the Middle East, later moving into product management. In 1998, he joined Boucheron’s marketing team, expanding his remit to jewellery.
Pin entered the LVMH Group in 2002 as International Marketing Director at Zenith, where he played a key role in the brand’s relaunch. He was later promoted to Managing Director of LVMH Watch & Jewelry UK, contributing to the development of TAG Heuer, Zenith and Dior Montres.
Following this, he was appointed General Manager of TAG Heuer Japan and Korea. In 2014, Pin joined Bulgari to lead the Greater China and Australia region, significantly boosting the brand’s revenue and profitability. He was subsequently named Executive Vice President of Berluti before returning to Bulgari in 2019 as Watch Business Unit Managing Director for Bulgari Horlogerie. Following a five-year tenure, Pin took on the role of TAG Heuer CEO in 2024.
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