Date-wise News
 Guest Column: Brands must add to the user's experience of social zen: Pooja Gururaj, Digital Strategist?blur=25

Digital strategist Pooja Gururaj doles out simple but effective tips to better a brand’s Insta game

exchange4media Staff Jun 9, 2017 8:33 AM

Marketing tools leverage Data Science for maximum impact?blur=25

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.

exchange4media Staff Jun 9, 2017 8:15 AM

The more digital experiences you build, the more success you will see: Delna Avari?blur=25

Avari says the pressure on budgets will drive a focus on marketing automation, conversion rate optimisation and better use of retargeting and programmatic

Dolly Mahayan Jun 9, 2017 8:13 AM

Radio Indigo enters Limca Book of Records with hour-long live performance?blur=25

Bangalore’s first international music station had its RJs form their very own band and bring alive music from the ‘60s for a live audience

Akshata R Murthy Jun 9, 2017 8:07 AM

Full digitisation of India still a few years away: PwC report?blur=25

The report states this considering the factors for India’s slow adoption rates for online mediums

exchange4media Staff Jun 9, 2017 7:49 AM

Debunking the myth of digital being a cheap medium for video content?blur=25

With rising content costs going up to a crore for an eight-episode series, digital is no longer considered a cheap medium for content and OTT platforms

Madhuwanti Saha Jun 9, 2017 7:39 AM

Pradhan Mantri Jeevan Jyoti leads BARC's Top 10 Brands list @Week 22?blur=25

Pradhan Mantri Jeevan Jyoti/Surakhsha Bima Yojana entered the list to claim the top spot for Week 22 (May 26–June 2)

exchange4media Staff Jun 9, 2017 7:35 AM