Date-wise News

Hot Wheels unveiled a TVC across various kids’ entertainment channels on three mega television networks, along with showcasing it on popular digital platforms

exchange4media Staff Oct 4, 2017 5:31 PM

Singh to spearhead the operations and drive the overall growth and profitability of Pearson in India

exchange4media Staff Oct 4, 2017 5:24 PM

One of the lightest updates till now, the new app lets you order food in the least number of steps than ever before

exchange4media Staff Oct 4, 2017 2:45 PM

Advertisers including Nearbuy, Little, OYO Rooms and Go Paisa get reach, opted-in consumers with the right message at the right time

exchange4media Staff Oct 4, 2017 2:42 PM

Instagram has introduced an interactive poll sticker in Instagram Stories that lets you ask a question and see results from your friends and followers as they vote

exchange4media Staff Oct 4, 2017 2:40 PM

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads

exchange4media Staff Oct 4, 2017 1:57 PM

Through this move, the firm will scale their public advocacy practice by focussing on identifying policy engagement opportunities, developing issue based campaigns, and strengthening stakeholder network

exchange4media Staff Oct 4, 2017 1:37 PM

Started in 1932, AMIN is a network of 50+ independent marketing agencies

exchange4media Staff Oct 4, 2017 1:31 PM

In her new role, Geetanjali, working in close association with Vikram Tanna (VP, Advertising Sales & Business Head of Regional Clusters), will focus on creating engaging content partnerships with brands

exchange4media Staff Oct 4, 2017 1:26 PM

The award recognises publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes in how people consume news and information today

exchange4media Staff Oct 4, 2017 12:47 PM

Chunav Manch – Ahmedabad is scheduled for October 15, 2017 and will be telecast live on India TV through the day

exchange4media Staff Oct 4, 2017 12:23 PM

The award function was inaugurated by Prime Minister Narendra Modi at Vigyan Bhavan, New Delhi

exchange4media Staff Oct 4, 2017 12:13 PM

Iyer has been elevated to President of Media Brands and Amplifi, Menon is Carat CEO, Das is CEO of Vizeum, while Raha is CEO of Carat Context

exchange4media Staff Oct 4, 2017 11:53 AM

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but also high visibility, triggering thoughts and conversations

Misbaah Mansuri Oct 4, 2017 8:29 AM

The new legislation is part of the French government's move to restrict fake and unhealthy portrayal of beauty and to combat eating disorders

exchange4media Staff Oct 4, 2017 8:28 AM

These apps are either already leading destinations for advertising or preparing to attract advertisers

exchange4media Staff Oct 4, 2017 8:26 AM

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in the 2016 U.S. election. Facebook also handed over 3000 plus advertisements to investigators in order to address the ad row

Ruhail Amin Oct 4, 2017 8:25 AM