: Top 5 compelling viral ads of the month
Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but also high visibility, triggering thoughts and conversations
Although there may not be a way to guarantee that a commercial will go viral, the ones that have cracked it share a few common traits. However most importantly, they manage to strike a chord with the consumer. Ads can take a number of approaches to get to the hearts and minds of consumers, be it humour, empathy or even rage. These five compelling ad films
might give you the inspiration you are looking out for:
Saffola Masala Oats
YouTube impressions: 4.1 mn views
Saffola’s new campaign urges consumers to choose healthier snacking alternatives and also educates consumers on how instant noodles are deep fried before being packed. The communication is built to address this gap in the consumer’s mind. The 40-second TVC is aimed at highlighting that Saffola Masala Oats has 70 per cent less fat than instant noodles, is high in fibre and gets ready in just three minutes. The brand also plans to launch a holistic 360-degree communication campaign, supported through print media across Mumbai and New Delhi and social and digital media, urging consumers to choose #thetastywaytostayfit and switch to healthier and tasty Saffola Masala Oats.
YouTube impressions: 1.4 mn views
This ad film by Bajaj Finserv summarizes the core thought of how the brand is creating new possibilities and redefining paradigms for its users. The campaign aims at offering consumers an opportunity to celebrate the festive season by availing hassle-free shopping through the EMI network, with instant financing options. Further, it focuses on the consumer benefits and the widest range of products one can buy through Bajaj Finserv’s EMI network. The TVC
focuses on the key message of how Bajaj Finserv’s no cost EMI finance option, backed by its extensive EMI network has helped the Indian consumers fulfil their dreams of living a better life by upgrading their lifestyle with much ease.
Brooke Bond Tea
YouTube impressions: 354k views
Brooke Bond Tea, on 21st September, launched an online film campaign for World Peace Day to support Unilever´s working partnership with Peace One Day and to reinforce their brand mission that common ground is just a cup away. LOLA MullenLowe, Madrid is the creative agency behind the work. The Brooke Bond Family (Unilever) is a collection of 27 tea brands from around the world. For World Peace Day they wanted to inspire people to come together for a conversation over tea. Their TVC shows how a simple act can break down barriers and open hearts and minds.
Fashion Big Bazaar (FBB)
YouTube impressions: 332k views
Kids have a ton of infectious energy and innocence. Fashion Big Bazaar (fbb), the fashion destination by Future Group decided to tap into this to complement the fashion quotient so that this campaign for kids is both stylish and uniquely childlike. The music also goes a long way in creating this mood. With this ad, the group decided to solely focus on kids wear. The ‘yours cutely’ campaign features little ones flaunting the new festive collection of the brand. Created and conceptualised by DDB Mudra West, the fun campaign features kids styled in different outfits to suit many different occasions. The campaign was launched keeping festive celebrations in mind.
Comfort After Wash
YouTube impressions: 3.3k views
The latest campaign from Hindustan Unilever’s for Comfort – ‘Chota Step, Badi Baat’ - looks to drive home the message that both boys and girls should be associated with doing laundry. In the ad, a mother notices that her children are conditioned to think that laundry is something that only her daughter will have to learn. She astutely changes this mind-set by getting her son involved in the washing process, thus demonstrating that it is equally important for both the son and daughter to learn this chore. The campaign seeks to lead by example and make an impactful change. The ad takes on a powerful purpose to make a significant impact for the future.
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