This strategy is planned, keeping in mind the high usage of internet across Western and Northern belt of India

exchange4media Staff Oct 24, 2017 7:12 PM

GroupM has consistently maintained its commitment to creating a workplace environment focused on its employees’ holistic wellbeing

exchange4media Staff Oct 24, 2017 5:29 PM

British drama brand, BBC First, consistently performs on Zee Café; is above the average channel ratings

exchange4media Staff Oct 24, 2017 5:17 PM

This Diwali, the #FarakPadtaHai campaign continued with a video to remind citizens to share rides and go green while commuting

exchange4media Staff Oct 24, 2017 5:01 PM

The agency has been brought on board to manage the mainline mandate for the brand. Shortly after winning the account, Happy mcgarrybowen has already released the AW ’17 campaign for Wildcraft

exchange4media Staff Oct 24, 2017 2:54 PM

The digital marketing agency will provide social media and paid marketing services for multiple malls of Pacific Malls

exchange4media Staff Oct 24, 2017 1:52 PM

Baahubali 2 garnered 12.9 million Impressions and is the highest rated film in 2017. Baahubali 2: The Conclusion garnered 56% higher ratings than next best HFF world television premier

exchange4media Staff Oct 24, 2017 1:31 PM

The film has been conceptualised by JWT and brilliantly leverages the insight that there are endless ways to win your partner back after a tiff

exchange4media Staff Oct 24, 2017 11:45 AM

ZEEL saw an increase of its domestic advertising and subscription revenue to Rs 934.6 crore and Rs 404.3 crore year-on-year respectively in the second quarter of fiscal 2018. The growth strongly rebounded in the second half with the onset of festive season and has returned to normal growth trajectory

exchange4media Staff Oct 24, 2017 11:19 AM

The speakers will deliver addresses on the theme for this year’s conclave: Leveraging Open Innovation to Engage Consumers.

exchange4media Staff Oct 24, 2017 11:11 AM

For Week 40 (October 1-7, 2017) of RAM Ratings, Fever took the top spot in Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore and Kolkata respectively

exchange4media Staff Oct 24, 2017 11:09 AM

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Akshata R Murthy Oct 24, 2017 11:08 AM

Krishnamurthy resigns from the post of editor at Outlook Money, a personal finance magazine

Nishant Saxena Oct 24, 2017 11:05 AM

The new season of PKL is even giving the national cricket team a run for its money. By some audience analysis, it earned three times as many viewers as the recent Indian/Sri Lanka series

Joseph Eapen Oct 24, 2017 11:05 AM

Paresh Nath, Publisher of Delhi Press, talks to exchange4media about the challenges that print media faces ue to the growth of digital media and his more than four-decade-long journey at Delhi Press

Nishant Saxena Oct 24, 2017 11:04 AM

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

exchange4media Staff Oct 24, 2017 11:03 AM

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

exchange4media Staff Oct 24, 2017 11:02 AM

Brands and advertising agencies across the country can now work closely with Httpool Malaysia team to leverage Twitter Ad solutions to amplify their marketing objectives

exchange4media Staff Oct 24, 2017 10:00 AM