Httpool partners with Twitter to expand ads in Malaysia

Brands and advertising agencies across the country can now work closely with Httpool Malaysia team to leverage Twitter Ad solutions to amplify their marketing objectives

by exchange4media Staff
Published - Oct 24, 2017 10:00 AM Updated: Oct 24, 2017 10:00 AM

Httpool and Twitter announce the appointment of Httpool as Twitter’s official ad sales partner for Malaysia from October 1 2017, expanding the advertising support for marketers in Malaysia.

Brands and advertising agencies across the country can now work closely with Httpool Malaysia team to leverage Twitter Ad solutions to amplify their marketing objectives.

“Malaysia is an important emerging market for Twitter as a platform. We are committed to providing more support for advertisers in this market and are pleased to announce the collaboration with Httpool in Malaysia,” said Chandan Deep, Head of Reseller Partnerships, Asia Pacific, at Twitter. “With this partnership, we look to expand service levels and help more advertisers in Malaysia reach a global audience on Twitter.”

Three out of every five people on Twitter follow at least one brand. And 80% of people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go, in a moment when their content is most relevant. In fact, one in three people who have visited a brand on Twitter go on to make a purchase from that brand.*

"Twitter is unique because of its public, real-time, conversational nature. People come to Twitter to connect with their passion and seek expert opinions. This presents brands with a live connection to their users and allows them to reach the most influential audience, with the right message in the right moment. We are excited to partner with Twitter to bring its advertising proposition to Malaysia and look forward to helping advertisers to grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales,” said Milind Pathak, Managing Director Httpool - Southeast Asia.

“The partnership with Twitter in Malaysia is a natural transition given the scale of our global partnership across 22 markets in Europe and more recently in India. Httpool team in Malaysia will provide first rate service to Twitter’s existing and new clients by collaborating with Httpool’s global offices and centers of excellence on best practices and brand strategy” said Sunny Nagpal, Co-Founder & Managing Director Httpool APAC.

The appointment of Httpool as Twitter’s official ad sales partner gives brands more access to the full line of products, services and support available from Twitter in Malaysia.

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