Brands leverage the popularity of Swachh Bharat Abhiyan?blur=25

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat

Anurag Singh May 26, 2017 8:13 AM

Amul believes in the power of sports: R S Sodhi, MD, Amul, on sponsoring New Zealand team in upcoming ICC Champions Trophy?blur=25

R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports

Anurag Singh May 22, 2017 8:01 AM

Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence?blur=25

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence

Anurag Singh May 22, 2017 7:54 AM


From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

Anurag Singh May 22, 2017 7:47 AM

Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick?blur=25

The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign

Anurag Singh May 18, 2017 7:43 AM

IPL 2017: Last leg of the game, brands get aggressive with advertising?blur=25

Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital

Anurag Singh May 16, 2017 7:57 AM

How Bahubali franchise became the biggest film brand ever?blur=25

A deep dive into understanding the film’s marketing strategies, including integrated marketing communications and brand associations

Anurag Singh May 15, 2017 9:07 AM

Mobile Handsets and Telecom Services accounted for 32% ads in first 15 IPL matches: TAM?blur=25

After claiming the top spot for the last two IPL editions, E-commerce trails in ad spend in VIVO IPL 2017

Anurag Singh May 8, 2017 7:53 AM