Date-wise News
Sandip Tarkas joins Songdew as it prepares to foray into TV

After exiting from the Future Group, Sandip Tarkas will now fulfil a long-time dream of his as takes reins of music streaming service Songdew

exchange4media Staff Apr 21, 2017 6:53 PM

iCubesWire is Digital AoR for realty brand Central Park

The agency’s digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing, and other media duties

exchange4media Staff Apr 21, 2017 1:47 PM

Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 15

According to BARC data for week 15 (April 8–14), Star Plus and Sony Pal maintained their respective hold over the urban and rural markets, respectively

exchange4media Staff Apr 21, 2017 1:31 PM

Happii-Fi garners over 10 million views and 2 lakh subscribers

The channel went live with four new enticing content pieces with a mix of digital videos in a span of one week starting January 23, 2017

exchange4media Staff Apr 21, 2017 1:26 PM

Copyright case: Sun TV barred from using Sony Music recordings

Madras High Court orders Chennai-based television network to stop using the copyrighted work with immediate effect

exchange4media Staff Apr 21, 2017 1:17 PM

Sathyaraj issues apology, protesting pro-Kannada activists clear release of Bahubali 2- The Conclusion

The actor says he is not against Karnataka or Kannadiga; will continue to fight for the issues of the Tamils, be it Sri Lanka, Cauvery or farmers’ rights

exchange4media Staff Apr 21, 2017 12:47 PM

comScore announces launch of MMX multi-platform in India

This move expands comScore’s measurement of mobile audiences in India for more robust reporting of visitation, engagement, demographics, and more

exchange4media Staff Apr 21, 2017 10:40 AM

Goibibo appoints Publicis as its creative agency

The agency will lead development of all campaigns for the brand from its Gurgaon office

exchange4media Staff Apr 21, 2017 9:49 AM

Accenture names IPG's UM as global strategic media planning and buying partner

Accenture will leverage UM’s expertise in building personalised, cross-channel media strategies that integrate and optimise digital, mobile and social media

exchange4media Staff Apr 21, 2017 9:42 AM

Guest Column: An insight is a powerful, long-term source of brand growth: Paddy Rangappa

The right insight can shape your brand’s strategy and help it to make a subtle emotional connection with its consumers, thereby increasing its mental availability, says Rangappa

Paddy Rangappa Apr 21, 2017 9:17 AM

Rohit Gandhi gives glimpse of his new venture Global Live as he gets down to business

Earlier this year, Gandhi quit from the position of editor-in-chief at WION and DNA

Saif Ahmad Khan Apr 21, 2017 9:09 AM

Oracle buys digital measurement cloud company, Moat

Creates one of the world’s most comprehensive cloud platforms for marketing data and analytics

exchange4media Staff Apr 21, 2017 8:48 AM

GolinOpinion wins PR mandate for Magicbricks

GolinOpinion to build a strategic framework for Magicbricks by establishing the brand’s core values and strengthen the brand’s positioning

exchange4media Staff Apr 21, 2017 8:19 AM

VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

The 10th season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 billion impressions

exchange4media Staff Apr 21, 2017 8:16 AM