Guest Column: An insight is a powerful, long-term source of brand growth: Paddy Rangappa?blur=25

The right insight can shape your brand’s strategy and help it to make a subtle emotional connection with its consumers, thereby increasing its mental availability, says Rangappa

Paddy Rangappa Apr 21, 2017 9:17 AM

Guest Column: Developing brilliant advertising requires CRAFT: conviction, resources, approach, foundation and teamwork: Paddy Rangappa?blur=25

For a brand to make an impression, it first needs to up its mental availability in the consumer’s mind, says Rangappa

Paddy Rangappa Apr 7, 2017 9:17 AM