Date-wise News

Star India and Vijay TV have contended that TRAI has violated the Copyright Act and overstepped its jurisdiction by pricing content through its tariff order

Saif Ahmad Khan 07-April-2017

According to BARC data for week 13 (March 25–31), Star Plus and Sony continued to maintain their hold over urban and rural markets, respectively

exchange4media Staff 07-April-2017

For a brand to make an impression, it first needs to up its mental availability in the consumer’s mind, says Rangappa

Paddy Rangappa 07-April-2017

Balkrishna decodes the formula to Patanjali's success, its vision, and what differentiates the brand from others in the market

Ruhail Amin 07-April-2017

Taku shares thoughts on brands that have played a role in transforming India, at Goafest Day 1

exchange4media Staff 07-April-2017

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in the evening.

exchange4media Staff 07-April-2017

Saxena to lead Edelman India’s brand and consumer marketing business

exchange4media Staff 07-April-2017

Lahiri will be based out of their Mumbai office and report to Chief Strategy Officer Navonil Chatterjee

exchange4media Staff 07-April-2017