Date-wise News
WATConsult wins big at SAARC Awards 2017?blur=25

The wins include Digital Agency of the Year 2017 award, along with 4 other golds

exchange4media Staff May 22, 2017 4:09 PM

Indigo 91.9's digital wing wins IRF award?blur=25 is about to celebrate its first year anniversary

exchange4media Staff May 22, 2017 1:34 PM

Viacom18 wins 18 awards at PromaxBDA India 2017?blur=25

Wins 9 golds and 9 silvers across brands COLORS, MTV, Vh1, Nickelodeon, Comedy Central, COLORS MARATHI and Rishtey Cineplex

exchange4media Staff May 22, 2017 11:19 AM

Transforming legacy brands into digital-first is like changing the wheels of a moving car: Deepak Lamba, Worldwide Media?blur=25

Legacy brands are fast transforming to stay relevant. Recently Worldwide Media (WWM) forayed into video content by rolling out 'Famously Filmfare', a first-of-its-kind celebrity chat show, on both television and digital platforms. This was followed by the launch of a travel show, which will premiere on Discovery Channels

Ruhail Amin May 22, 2017 8:19 AM

Work is the differentiator, not gender: Sakshi Choudhary?blur=25

Sakshi Choudhary, Creative Supervisor, OgilvyOne, talks about being one of the 15 women across the globe to be chosen for the coveted Cannes Lions ‘See It Be It’ acceleration programme

Allan Dsouza May 22, 2017 8:15 AM

Channel consumption to go cheaper; TN Govt to procure 70 lakh STBs?blur=25

State-run Arasu Cable Corporation has recently rolled out a tender for procurement of set-top boxes

B Swaminathan May 22, 2017 8:02 AM

Amul believes in the power of sports: R S Sodhi, MD, Amul, on sponsoring New Zealand team in upcoming ICC Champions Trophy?blur=25

R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports

Anurag Singh May 22, 2017 8:01 AM

Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence?blur=25

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence

Anurag Singh May 22, 2017 7:54 AM

What's stopping telecom providers from being active players in OTT? ?blur=25

Telecom operators, the enablers, are yet to find an OTT revenue model that will benefit them and for now seem to be satisfied being only enablers

exchange4media Staff May 22, 2017 7:47 AM

Guest Column: Native advertising can increase brand lift by as much as 82%: Nikita Veerabhadraiah?blur=25

Nikita Veerabhadraiah, Senior Associate, Marketing and Communication, GreedyGame, talks about how switching to native ads can help retain loyal customers

Nikita Veerabhadraiah May 22, 2017 7:47 AM


From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

Anurag Singh May 22, 2017 7:47 AM

Private DTH operators least perturbed by DD Free Dish's expansion?blur=25

Free Dish is offering vacant non-news and current affairs DTH slots as part of an e-auction on May 25

Saif Ahmad Khan May 22, 2017 7:46 AM