Date-wise News
WWO acquires digital mandate for Red Chillies Entertainment?blur=25

The production house wanted a young and innovative agency with a fresh perspective, says Binda Dey, Head of Marketing, Red Chillies Entertainment

exchange4media Staff Feb 21, 2017 2:47 PM

Paytm will invest 600 cr to expand its QR Code based payment network?blur=25

The online payments company aims to bring on board 10 million merchants by Dec’ 17

exchange4media Staff Feb 21, 2017 2:37 PM

India TV appoints Vikas Handu as Vice President, Digital Strategy?blur=25

Handu shall be responsible for spearheading India TV digital. His portfolio includes,, and, amongst others.

exchange4media Staff Feb 21, 2017 2:06 PM

ABBY 2017 unveils its new campaign, #MADEOFABBY?blur=25

The Advertising Club reminds the advertising industry that there’s a little bit of ABBY throughout its 2017 campaign

exchange4media Staff Feb 21, 2017 10:55 AM

IBEE Hosting gets USD 1 million funding from XBT Holding?blur=25

The funding will be used to develop infrastructure, product, and services, says Managing Director Betrand Yella

exchange4media Staff Feb 21, 2017 10:31 AM


As per the AOR, the agency is entitled to handle their pan-India OOH campaign

Priyanka Mehra Feb 21, 2017 9:14 AM

Fashion brands stand up aggressively for women empowerment?blur=25

Be it the latest offering from Reliance’s AJIO, Myntra, Zivame, or even the global brand - United Colours of Benetton, each of the brands have offered their take on various aspects of women empowerment

Venkata Susmita Biswas Feb 21, 2017 8:42 AM

One-fifth of total retail sales will be online by 2021 in Asia Pacific: Forrester Data Report?blur=25

Smartphones are the key driver of online retail in Asia Pacific, with 78 per cent of online retail sales coming from mobile by 2021

exchange4media Staff Feb 21, 2017 8:21 AM

enba 2016: shortlist unveiled?blur=25

The jury for enba 2016 was led by Star India’s Managing Director, Sanjay Gupta.

exchange4media Staff Feb 21, 2017 8:14 AM

BJP strengthens its hold on BARC's advertisers' list, leads Top 10 Brands and enters Top 10 Advertisers?blur=25

Bharatiya Janata Party gets more aggressive in its advertising, leading BARC’s Top 10 Brands and entering Top 10 Advertisers’ list at eighth spot

exchange4media Staff Feb 21, 2017 8:11 AM

Madison PR is now national media partner of Sobha?blur=25

Founded in 1995, Sobha is one of the fastest growing and foremost backward integrated real estate players in the country

exchange4media Staff Feb 21, 2017 8:08 AM

New shows of Zee TV and Colors boost GECs' viewership by 66% and 39% respectively: BARC @Week 6?blur=25

Ahead of elections specific properties, news channels such as Aaj Tak, India TV and News18 India too improved their viewership ratings considerably

exchange4media Staff Feb 21, 2017 8:07 AM