Date-wise News
WWO acquires digital mandate for Red Chillies Entertainment

The production house wanted a young and innovative agency with a fresh perspective, says Binda Dey, Head of Marketing, Red Chillies Entertainment

exchange4media Staff Feb 21, 2017 2:47 PM

Paytm will invest 600 cr to expand its QR Code based payment network

The online payments company aims to bring on board 10 million merchants by Dec’ 17

exchange4media Staff Feb 21, 2017 2:37 PM

India TV appoints Vikas Handu as Vice President, Digital Strategy

Handu shall be responsible for spearheading India TV digital. His portfolio includes,, and, amongst others.

exchange4media Staff Feb 21, 2017 2:06 PM

ABBY 2017 unveils its new campaign, #MADEOFABBY

The Advertising Club reminds the advertising industry that there’s a little bit of ABBY throughout its 2017 campaign

exchange4media Staff Feb 21, 2017 10:55 AM

IBEE Hosting gets USD 1 million funding from XBT Holding

The funding will be used to develop infrastructure, product, and services, says Managing Director Betrand Yella

exchange4media Staff Feb 21, 2017 10:31 AM

As per the AOR, the agency is entitled to handle their pan-India OOH campaign

Priyanka Mehra Feb 21, 2017 9:14 AM

Fashion brands stand up aggressively for women empowerment

Be it the latest offering from Reliance’s AJIO, Myntra, Zivame, or even the global brand - United Colours of Benetton, each of the brands have offered their take on various aspects of women empowerment

Venkata Susmita Biswas Feb 21, 2017 8:42 AM

One-fifth of total retail sales will be online by 2021 in Asia Pacific: Forrester Data Report

Smartphones are the key driver of online retail in Asia Pacific, with 78 per cent of online retail sales coming from mobile by 2021

exchange4media Staff Feb 21, 2017 8:21 AM

enba 2016: shortlist unveiled

The jury for enba 2016 was led by Star India’s Managing Director, Sanjay Gupta.

exchange4media Staff Feb 21, 2017 8:14 AM

BJP strengthens its hold on BARC's advertisers' list, leads Top 10 Brands and enters Top 10 Advertisers

Bharatiya Janata Party gets more aggressive in its advertising, leading BARC’s Top 10 Brands and entering Top 10 Advertisers’ list at eighth spot

exchange4media Staff Feb 21, 2017 8:11 AM

Madison PR is now national media partner of Sobha

Founded in 1995, Sobha is one of the fastest growing and foremost backward integrated real estate players in the country

exchange4media Staff Feb 21, 2017 8:08 AM

New shows of Zee TV and Colors boost GECs' viewership by 66% and 39% respectively: BARC @Week 6

Ahead of elections specific properties, news channels such as Aaj Tak, India TV and News18 India too improved their viewership ratings considerably

exchange4media Staff Feb 21, 2017 8:07 AM